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B2B CRM Intern

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé

TheFork
TheFork

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Descriptif du poste

TheFork, a TripAdvisor® Company is the leading online restaurants reservation platform connecting restaurants and diners in Europe, Australia and Latin America, present in 22+ countries around the globe.

Through TheFork (website and application), as well as through TripAdvisor, users can easily select a restaurant according to preference criteria (such as the localization, type of cuisine, restaurant type and average price), consult user reviews, check real-time availability and instantly book online. From the restaurants side, TheFork provides them with a software solution, TheFork Manager, which enables restaurants to optimize reservations management, streamline operations and ultimately improve service and revenues.

TheFork team aims to inspire and enable people to confidently discover experiences and share food. We operate under a shared set of values that defines how we do business and how we interact with our colleagues, our partners, our customers and our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

Into the Central B2B Marketing Team, the main goals of the position is to assist the B2B CRM Managers by creating, planning and sending retention and cross-selling campaigns to the restaurants using different communication channels. The internship is based in Paris, France for a period of 6 months, starting from September.

What are your responsibilities?

  • Participate to the definition of the global communication plan.
  • Participate to the different online marketing projects of the team as: Promotion of new/existing features, management of Christmas/Summer Closure and menus, On boarding process, automate programs and surveys.
  • Create global communication campaigns and support local initiatives (email, SMS, in-app messages): define goals, KPIs, message, segmentation, countries adaptation, validation and send.
  • Create reports and analyze results of CRM activities to support teams and be able to propose and define key improvement points.
  • Challenge the actual process and set-up and suggest improvements

Who are you?

 

  • You can provide us an internship agreement from your School/University
  • In your 3rd or 4th year of marketing, communication school or business school
  • You have a good writing and speaking skills in English (Knowledge of other European languages is a plus - notably Spanish, French, Italian, Dutch)
  • Knowledge of any CRM and email marketing automation tool is a plus (Salesforce, Pardot, Marketo, Hubspot…).
  • Creative, curious, proactive and self-starter with ability to work in an autonomous manner.
  • Interested in project management, coordination and presentation skills.
  • Understanding of the restaurant industry is a plus.

What can we offer?

  • International working environment
  • Dining and leisure area
  • Coffee point on each floor with coffee and tea for free
  • Flexible remote work

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