Digital Marketing Manager

At Spinergie, our ambition is to contribute to the decarbonization of maritime activities and to develop marine renewable energies. This is an exciting, complex and urgent challenge to solve to protect the oceans. So we mobilize our collective intelligence and proprietary algorithms to transform millions of data into useful information. For our customers, it is a SAAS solution for monitoring and analysis to better manage their operations and reduce their carbon emissions.

Daily functions of the position

Reporting to the Marketing Department, your objective as Digital Marketing Manager will be to improve the visibility of the brand on the web.
Your multiple tasks will allow you to generate traffic, improve lead-customer conversion, increase customer satisfaction and animate the various Spinergie showcases.
Your role is to design and animate the communication of the Spinergie brand on the web in line with the company’s global strategy.

Missions

• Develop the digital strategy throughout the customer acquisition funnel, from lead generation (SEA, SEO, Paid Social…) to Inbound Marketing (lead nurturing, marketing automation,…). In collaboration with the Communication Manager and the Content Writers, you will manage the creation of content and its distribution.
• Establish an active strategic watch on your environment: The competition, new needs & trends and elements of differentiation. You identify and implement new distribution channels.
• Define the performance indicators (KPI) in order to measure the impact of each of your actions, drawing the appropriate lessons.
• Implement a social media strategy focused on Linkedin.
  You will work as a team with all the Marketing, Product and Sales & Account Managers.

Experience
A minimum of 5 years of digital marketing experience, preferably in B2B SaaS company
A significant experience in the maritime or offshore industry

Education
Master’s degree

Skills
You have demonstrated your abilities in digital marketing strategy, management, marketing tool management, and general project management. You will need to be constantly on the lookout while being able to innovate, create and anticipate.
Analytical skills
CMS Workflow
SEO, SEA
Social Media
Google Analytics
CRM Hubspot
Zapier, Intercom
A go-to person to build a narrative and strong messaging
A performance mindset and an ability to set measurable objectives
Creative skills with a sense of strategic planning

Personality
Organized
Takes initiatives
Comfortable communicating with others
You are attracted by the start-up world and want to join a dynamic team, always enthusiastic and motivated!

Languages
French - Fluent to bilingual both written and oral
English - bilingual