Reporting directly to the Head of Marketing, your main tasks are:
Propose, implement and execute communication plans in close collaboration with the other departments of the company, in particular, the sales team and data analysts
Coordinate your actions with the various parties involved in the implementation of these plans (PR agency, clients, partners, etc.) while respecting timelines and budgets
Design sales support tools:
Define the value proposition and key messages
Design and deploy marketing/sales materials: product sheets, sales presentations, sales, training, flyers, battle cards…
Contribute to the production of relevant marketing content: website, landing page, webinar, blog articles, use cases, customer testimonials, case studies, etc.
Build, animate and manage the Social Media strategy:
Management of the editorial planning
Creation and publication of original and value-added content
Recommend, organize and manage physical and online events (webinars, conferences, seminars, filming …)
Set up monitoring indicators/dashboards that will allow you to analyze/improve the performance of your various actions as well as corrective actions following your analyses
Contribute to the competitive and market watch
Your Role
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