Senior Product Marketing Manager - Competitive Intelligence & Enablement


Senior Product Marketing Manager - Competitive Intelligence & Enablement

  • CDI 
  • London
  • > 5 ans




  • FinTech / InsurTech, SaaS / Cloud Services
  • Entre 250 et 2000 salariés

Le poste

Senior Product Marketing Manager - Competitive Intelligence & Enablement

  • CDI 
  • London
  • > 5 ans

Who are they?

Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions.

Founded in 2016, Spendesk is now one of the fastest-growing fintechs in Europe, with over 4,000 customers and an international team of 500+ employees based in Paris, Berlin, London, Hamburg, and remotely.

Spendesk believes that people do their best work when they’re given the freedom to thrive and grow. Being bold, bringing a positive attitude, and taking full ownership are fundamental to their culture.

Ready to grow further? Check out their open roles!

Want to know more about Spendesk?Company culture, teams, technical stack, jobs... Let's go for an immersion!
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Job description

As the Senior PMM of Competitive Intelligence & Enablement, you will own two missions:

Commercial enablement:

You will develop end-to-end education programs and content that empower our customer-facing teams to communicate the value of Spendesk with one voice and differentiate it in the market.

Competitive intelligence:

You will keep your finger on the competition’s pulse by running regular market research initiatives and integrate your findings in your enablement programs, as well as inform the GTM strategy and the product roadmap.

The ideal candidate will have strong experience in competitive analysis, content development and commercial support. You will be measured by your ability to increase pipeline velocity, Win rate and ARPA.

This is a critical role at Spendesk that will influence our product, sales and marketing strategy. You can be based anywhere in the EU, either fully remote or in one of our offices in London, Paris, Lyon, Berlin, or Hamburg.

Commercial Enablement

  • Build and execute a strategy to increase knowledge of our product and competition among customer facing-teams
  • Ensure internal teams understand the problems our product solves and can speak to its value and main use-cases with confidence
  • Ensure internal teams are ready and aligned before new product and feature releases,
  • Equip commercial teams with the collateral and PMM assets they need in order to engage with * prospects through the entire customer journey
  • Establish an ongoing feedback loop to ensure the enablement needs of the commercial teams are regularly monitored, prioritised, and acted upon.
  • Competitive Analysis

  • Conduct market research and analysis of category competitors’ go-to-market strategy and messaging
  • In partnership with your fellow PMMs, develop competitive positioning and differentiated messaging
  • Contribute to product roadmap prioritisation and GTM strategy by regularly sharing your competitive insights.
  • Experience we are looking for:

  • 4-6 years of experience in Product Marketing, Market Analysis, Competitive Intelligence and/or Commercial Enablement, with a focus on enabling B2B commercial teams
  • Experience conducting market analysis, creating collateral and internal enablement sessions
  • Experience crafting, adapting and packaging messaging in impactful content for different commercial contexts
  • Experience educating and evangelising on the value of a product to commercial teams
  • Skills

  • A strong writer and communicator who creates internal and customer-facing content that is broadly leveraged
  • A storyteller who can tailor narratives and messaging that resonate with specific audiences
  • A results-oriented individual who tracks the impact of your work
  • This is a highly cross-functional role that involves partnering with Enablement, Product, Sales, Customer Success and Research. The ability to build strong relationships and get things done is essential
  • High empathy and understanding of the commercial teams’ main challenges
  • Comfortable navigating ambiguity and jumping in when ownership is unclear
  • Fluency in English. Fluency in French or another European language is highly advantageous.
  • As we are an international team, please submit your application and CV in English.


    - Exciting time to join Spendesk in terms of growth and opportunities

    - Competitive compensation package with equity (everyone is an owner of the company!)

    - Flexible and remote-friendly work environment

    - The best equipment for your needs (Macbook Pro, secondary screen, ...)

    - Internal social events (hackathon, company-wide parties, offsite, ...)

    - Brand-new offices in the heart of Paris, Berlin & London

    - A purple Spendesk card (for your work purchases)!

    - And more!

    What you can expect from the process:

    1. A video call with one of our Talent Acquisition Partners to fully understand your career aspirations and answer any questions you have

    2. A series of videos calls with members of the team to align on what they will expect from you, and assess your technical skills and job fit

    3. A final video call with the Hiring Manager, Head-Of, or C-Level (CEO included) to review any remaining questions



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