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Regional Marketing Team Lead France

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé
Expérience : > 10 ans

Spendesk
Spendesk

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Le poste

Descriptif du poste

Spendesk is looking for a Regional Marketing Team Lead France to help take our growth in France to the next level. The overriding responsibility of this role is to build and oversee the execution of demand and pipeline creation programs, based on both inbound and outbound tactics, to exceed growth targets. This role reports to the Director of Demand Generation. You’ll enjoy working closely with regional leadership to understand the needs of the sales team, and meeting those needs through effective partnership, strategy and execution. Currently, you’ll manage a regional marketing manager. The ideal candidate is driven, analytical, strategic, and willing to roll-up their sleeves to get things done.

WHAT WILL YOU DO / RESPONSIBILITIES:

  • Plan and execute the regional marketing strategy, working in close alignment with the global marketing team, as well as the Country Manager, AEs, BDR and SDR teams
  • Work closely with the regional Country Manager and sales team to communicate and help drive support for global marketing strategy, and ensure alignment with sales across all campaigns and projects, feedback loops, lead follow up processes and reporting
  • Partner with global content, PR, community, social, creative, campaigns, performance and website teams to develop and guide local execution of website and programs in market
  • Guide the day-to-day activities of the regional marketing manager and coach them to perform at higher levels
  • Manage the local calendar of events (offline and online) and campaigns with the regional marketing managers. In collaboration with global performance team, help set the spend priorities for demand generation programs, including paid search, social, content, video and display to drive the region’s inbound lead flow
  • Deliver local events (in person and online) including event strategy, project management and post-event analysis and reporting
  • Own, drive, and report on key metrics related to monthly business performance reviews, marketing campaigns and programs - from tracking KPIs (including MQLs, marketing-sourced pipeline and revenue, monthly targets and YoY growth) and key learnings
  • Partner with the partnerships team to support parters in region through various marketing programs
  • Set and manage the annual regional marketing budget
  • Ensure compliance with GDPR and other relevant regulations
  • YOUR COMPETENCY PROFILE / YOU MIGHT BE A FIT IF:

  • 10+ years of field marketing experience, preferably in B2B / SaaS
  • Team player and dedicated people manager who is passionate about learning and coaching
  • Proven experience in delivering marketing activity, including planning, prioritising and implementing strategy
  • Proven experience partnering closely with sales to drive pipeline and revenue growth
  • Strong analytical expertise to set measurable goals and evaluate campaign effectiveness
  • Deep understanding of local software market, culture, buying behaviours and local marketing strategies
  • Good understanding across a range of demand generation programs (SEM, Paid Social, SEO, website, webinars, field events, review sites, emails, content marketing etc.)
  • Outstanding French & English written and spoken skills
  • Experience using marketing and sales tools such as Salesforce and Hubspot
  • As we are an international team, please submit your application and CV in English.

    About Spendesk 

    Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions. Founded in 2016, Spendesk is now one of the fastest-growing fintechs in Europe, with over 4,000 customers and an international team of 500+ employees based in Paris, Berlin, London, Hamburg, and remote. We’ve raised over €260M from leading investors, and been named a French tech unicorn. And we’re not stopping there! 

    About our people & culture

    We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset. 

    About our benefits 

    Our culture is built on trust, empowerment, and growth — with benefits to match!

    - Lunch 60% funded by Spendesk (Swile Card)

    - 11 RTT in 2022 on a pro-rata basis, in addition to your 25 paid holiday days

    - Alan Premium health insurance

    - A Gymlib pass to let off steam after a productive day at work

    - Access to Moka.care for emotional and mental health wellbeing

    - Access to Vendredi allowing us to change the world

    - Latest Apple equipment (MacBook Air)

    - Great office snacks to fuel your day

    - A positive team to work with daily!

    Diversity & Inclusion

    At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.

    What you can expect from the hiring process:

    1. A video call with one of our Talent Acquisition Partners to fully understand your career aspirations and answer any questions you have

    2. A series of video calls with members of the team to align on what they will expect from you, and assess your technical skills and job fit

    3. A final video call with the Hiring Manager, Head-Of or CEO depending on the seniority level to review any remaining questions

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