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Web Marketing Manager Germany

CDI
Élancourt
Salaire : Non spécifié
Télétravail fréquent
Expérience : > 3 ans
Éducation : Bac +5 / Master

SOS Accessoire
SOS Accessoire

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Le poste

Descriptif du poste

About SOS Accessoire
SOS Accessoire is a French start-up, founded in 2008, leader in online self-repair of household appliances.
Thanks to the production of thousands of tutorials and videos, online technical assistance and the largest stock of spare parts available, we contribute to significant savings of energy resources for the planet and your wallet :)
With a team of around 50 employees based in Élancourt, in the Yvelines region of France, SOS Accessoire has grown steadily year on year since its creation and today supplies spare parts for more than 250,000 models of appliances, ranging from food processors to hoovers, refrigerators and washing machines.
Since its launch, SOS Accessoire has repaired more than 2 million appliances and helped save 35,000 tons of CO².

We are looking for a talented German Ecommerce Manager to join our team as soon as possible to manager the German Website https://www.sos-zubehoer.de
Mission

Ecommerce & webmarketing :

  • Define and execute the development and growth strategy for SOS Accessoire in Germany : market analysis, competition, positioning, ecommerce objectives, business opportunities, marketplace identification
  • Responsable for the budget and P&L of the German Website
  • Boost sales performances in your market by being the market expert to reach the sales targets and objectives
  • Analyse the market and competitors : time of delivery, cost of delivery, payment mode, product catalogue, reviews, ensure the sales efficiency of the website such as product sheets, catalog tree structure, attractiveness of the web site.
  • Optimize the web site and conversion : recommend UX optimisation, teste and validate the functionnalities.
  • With the support of the acquisition manager, develop the growth and acquisition strategy: SEO, SEA, retargeting. Define and monitor the key KPIS.
    Content
  • Implement the social media strategy for Germany
  • Define the editorial line for the german web site (https://www.sos-zubehoer.de)
  • Translate/adapt/wrote contents (video, diagnostic, articles, product catalog…) optimized for SEO, manage free translator and/or translation agencies as well as SEO redactor
  • Update the content directly on the Wordpress or prestashop CMS
  • Develop communication strategy in line with brand guidelines - manage local service providers (e.g. PR agency)
  • Manage a customer service person

Profil recherché

  • You have 5 years of experience in Ecommerce BtoC, graduated from a business school or university graduate
  • You are a native German, fluent in French or English and are comfortable working in an international environment
  • You have a perfect knowledge of digital tools: Google analytics, Google adwords/search console, SEMRus
  • You are familiar with Wordpress, prestashop
  • You are rigorous and have highly analytical skills and very good business sense; you are very customer oriented
  • You are able to convince and have very good interpersonal skills

We know the confidence gap can get in the way of meeting spectacular candidates, so please don’t hesitate to apply , even if you meet 60% of the requirements— we’d love to hear from you


Déroulement des entretiens

You will meet the CMO, CTO, CEO and a team member.

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