We help founders succeed!
We extend flexible financing (aka Revenue Based Financing) to digital entrepreneurs based on proprietary data analysis.
What we need…
Our business is growing well, but we want to go further! We are looking for a VP Marketing.
Reporting to Pierre, Chief Revenue Officer, you will balance his profil whose background is in Sales/Partnership, way less in Marketing.
We’re looking for an experienced, creative, results-oriented marketing leader to lead our marketing org at Silvr. This role will be responsible for defining, executing, and leading a marketing strategy, including content strategy, scaled digital marketing engagement, growth, partner marketing, product marketing. In addition, this role will own our customer advocacy program, which is focused on amplifying the stories of successful customers internally and externally through case studies, events, speaking opportunities, and customer references. The ideal candidate is data-driven, relently seeks to optimize, stays at the cutting edge of modern marketing practices, and has an unbridled passion for working hand-in-hand with sales teams to drive successful user outcomes. This is a great opportunity to build and have an impact on the business.
What you will do…
- Build, lead, and grow a team of content and program marketing professionals,
- Partner cross-functionally with product marketing, regional marketing, sales, and comms to define, deliver, and continually refine our content strategy,
- Develop and execute a multi-channel and evergreen digital marketing strategy for the executive audience,
- Lead Silvr’s high-touch global executive program strategy, including the executive briefing program (virtual and in-person), customer advisory boards, executive sponsor program, and high touch CxO events,
- Lead Silvr’s customer advocacy program, including developing customer case studies, cultivating customer speakers to feature at Silvr and third-party events, delivering joint-customer announcements, and promoting customer success through Silvr marketing channels,
- Lead Silvr’s customer reference program, that supports the Stripe sales team in connecting happy customers with potential customers,
- Design high-quality engagement opportunities to create and build relationships between Silvr and our customers and prospects, as well as across companies within Silvr’s customer community,
- Share customer feedback with sales and product teams, documenting feedback that will influence product strategy and sales priorities,
- Partner with sales to build an aligned strategy and to prioritize focus areas,
- Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts,
- Work with cross-functional teams and partners to plan and test optimizations, and communicate key learnings and best practices,
- Ensure projects, campaigns, and budgets are managed for success and tactics are being optimized towards OKRs, KPIs, and ROI,
- Support marketing leadership with the development, tracking, and management of strategic marketing objectives, campaigns, and deliverables,
- Confidently lead, motivate, and influence in a fast-paced environment.