In 2021, our ambition is to accelerate our growth, focusing on our high-potential core markets. We are looking for an Inbound Marketing Specialist to help further develop our presence in Spain.

You will report to the Senior Inbound Marketing Manager and work hand-in-hand with the central marketing team (Content, SEO, Website, Branding) and the Spanish client-facing teams (SDR, AE and Account Managers).

You are a team player? You want to join a united and multi-talented team of marketing professionals? You want to have a decisive impact on the growth of a company? Generating qualified leads is your hobby? 🚀 Look no further, this is the opportunity you are looking for!

Your Missions

Content Production

• Planning & executing the inbound marketing strategy for Spain (blog posts, gated content, infographics, webinars, case studies…)
• Writing original content, localizing international content, outsourcing content creation when needed (with content & translation agencies or freelancers)

Campaign Management

• Paid — Running digital marketing campaigns (SEA, display and social media advertising) and coordinating Lead Generation campaigns with third-party publishers.
• Earned — Public relations, social media management.
• Owned — Marketing Automation (email automation, drip programs, lead nurturing) and website chat.

Sales Enablement

• Sourcing and organising the best performing professional events in the Spanish market
• Working hand-in-hand with the Italian sales team to develop our presence in the Spanish market (market-specific marketing collateral, competitor analysis, business watch)

You are the expert for Spain! As the owner of all marketing operations for your region: you identify opportunities in your market, you autonomously set priorities based on local specificities, and you continuously monitor campaign results based on predefined KPIs.

Your profile

• 3+ years of work experience in Marketing
• Academic degree in marketing, business, PR or communications
• Native Spanish Speaker, professional proficiency in English and in French.
• Copywriting experience. You demonstrate strong written communication skills, including the ability to write, edit, proofread and produce web and print content in Italian.
• Project Management skills. You can coordinate projects, manage external resources and providers and work towards a budget and deadline.
• Spanish Market expertise. You have a first significant work experience in Spain, preferably in the e-commerce, tech or digital marketing sectors.

Who you are

• Team player & autonomous. Key to the success of this role is your ability to build on the expertise of your team members while owning the marketing operations in your territory.
• Willingness to learn. SaleCycle is committed to helping its staff reach their full potential. You may not know everything, but you’re eager to learn and develop your skills.
• Results-oriented. You’re metric-driven, and you love a good results dashboard.

Our marketing stack
Any prior experience with the following tools will be valued, but not essential. Training will be provided during the onboarding period.

• SalesForce
• Pardot
• Google Workspace
• Wordpress / WPML
• Drift
• Slack