Created in 1975 from the merger of Ricard and Pernod, the Pernod Ricard Group has grown steadily and has become the second biggest group in the Wine & Spirits industry, thanks to its highly diverse portfolio. Listed on the CAC 40 with revenues of 9Bn EUR, the group has activities in more than 80 countries thanks to its nearly 19,000 employees.
For Pernod Ricard, becoming the number one wine and spirits company worldwide has become the ambition of the Group and is all about being consumer centric and enhancing human connections. Today, that means using data and technology to offer direct, personalized experiences. Digital transformation has been defined as a key priority and is a core element of the Group ‘Transform & Accelerate’ strategy. The digital transformation journey is built upon 6 Key Digital Programmes: three accelerated programmes with proven efficiency and a fast rollout plan across markets (Matrix, Vista Rev-Up and D-Star), and three other programmes that explore new business models and need to be evaluated, and are being piloted in a few markets.
Matrix is a tool leveraging machine learning capabilities to process a large amount of marketing and sales data, allowing Pernod Ricard to precisely measure the impact of all marketing investments on our sales. Matrix is being used by Pernod Ricard affiliates to make budget allocation choices. Piloted in Germany and Japan, this tool is currently being rolled-out in 7 markets and has an ambitious deployment roadmap over the coming years.
Job purpose:
Internalize the MATRIX product within Pernod Ricard and make it evolve based on business needs
Main responsibilities:
Defines the user stories (features)
Prioritize new features (front and back end) and prioritize the product backlog (functional) depending on business benefits
Maintain and share the roadmap (mid-long term) of the solution
Coach data scientist and developers to:
Adapt MMM (Marketing Mix Modeling) across countries / brands / new touch points
Responsible of keeping the solution homogeneous across deliveries, with a high level of quality
Adapt solution to integrate different sources of data (on trade / off trade / different media metrics …)
Develop new features (for example: halo effect / GRP (Growth rating Point) saturation curve…)
Input other teams to:
Leverage expertise from Marketing Effectiveness experts in the Group
Liaise with MATRIX Top Management to collect needs, align roadmap, and regularly communicate product status
Work alongside UX specialist, scrum master and developers to deliver the front end
Advise data stewards / data platform / data engineer on data strategy to feed the Marketing Mix Modelling (MMM)
Build bridges with other internal solutions, if possible
Profile:
5-10yr experience as a product owner in marketing & sales fields and/or 5 to 10y in Marketing Mix Modelling product development / leadership roles, ideally in FMCG
Soft skills:
Entrepreneurial, ability to build user friendly solutions and relations
Business acumen
Work as a team – ability to coach
Work in a multicultural team
Be a bridge between data science and business
FMCG knowledge
Ability to prioritize and deal with complex problems
Marketing Effectiveness knowledge – highly appreciated
Hard skills:
Understand how to develop software, client interface
Master Agile methodology
English & French fluent (Spanish or any other language is an advantage)
Python, advanced xls would be highly appreciated