As an International SEO & Content Manager, you will work on the international expansion of papernest platforms abroad directly with our Lead SEO.
You will be in charge of opportunities identification to bring more traffic towards papernest and to increase papernest popularity by working on the following levers :
Content marketing :
create contents (articles, polls, studies, guide, tools, …) enabling interactions with others websites (social media, press, …). You’ll drive actionable & relevant ideas about our marketing strategy
SEO Optimisation:
on-page: optimise our content to be perfect from a SEO point of view (semantic optimisation, internal architecture, keyword opportunity etc.)
off-page: optimize our positioning in the web through a link building strategy (identify linking opportunity, scraping databases, massive emailing campaigns, etc.)
Digital Business Development :
partnerships identification and prospection to bring more digital popularity to our websites
UX :
you collect insights about our users by analyzing key metrics (bounce rate, conversion rate, …), launch A/B tests to find upsides
We are looking for :
Benefits :
Your manager :
Your manager will be Giovanni Maria, our Italian SEO Manager. An expert in startups and entrepreneurship, he loves to organise private meetings to talk about new strategies and business ideas. After taking part in the sale of his first Italian startup where he worked as Head of Growth and Equity Partner, he came to Papernest with the aim of helping the Italian market to grow and improve its performance in the SEO division. A film buff, you can find him in some old arthouse cinema watching black and white films. He recently admitted that one of his next goals is to reach 100 countries visited worldwide, rumoured to be halfway there.
If this challenge is yours, we can’t wait to meet you!
papernest is a disability-friendly company.