Why do we need you?

We need to generate more leads by switching from an inbound-referral only approach to an hybrid approach involving also outbound techniques.

As a Growth & lead generation manager, your overall mission will be to create a lead generation machine: Implement semi-automated tools and techniques to generate new qualified leads in France and Europe in line with moka.care “human-first” values and culture.

Daily you will :

• Design and implement a lead generation strategy across various marketing channels (paid and non-paid)
• Build an approach that drives predictable and scalable growth, along with Marketing and Sales
• Work closely with Sales to deploy Outbound campaigns and ensure alignment across team
• Design and implement clear processes and marketing tools (inc. CRM) to generate leads
• Measure and improve KPIs all along AAARR (acquisition, activation, retention, referral and revenu) funnel
• Manage the development of marketing content, working hands in hands with the Content and Communication manager
• Be the owner of the stack you put in place

Key outcomes by 1 year

• After 3 months: you implemented a growth machine that already generates 5 qualified leads per week
• After 6 months: you understood what are the key acquisitions pillars for moka and generates at least 10 qualified leads per week
• After 1 year: the machine is at scale and you generate 40 qualified leads per week

You’re the ideal person if:

• You graduated from a top Business school
• You have 2years+ experience in digital marketing / B2B lead generation
• You have an entrepreneurial mindset, ambitious and agile
• You are able to do lot with little
• You are creative and curious about Sales methodologies and associated tools
• You have an excellent written and verbal communication & copywriting skills
• You are fluent in French and English

Joining us you will:

• Participate to an entrepreneurial fast-growing adventure at the beginning of the journey: you will be in the 20 first employees of moka and the first growth marketing manager!
• Work in a company where you can, for real, help people to feel good in their lives
• Grow your skills thanks to a fast-learning process and a huge potential of evolutions
• Get great advantages: beautiful office in the center of Paris, remote work options, Alan health insurance, Swile meal vouchers…

• Qualification call
• Who interview
• Case study & job focused interview
• Cultural and fit interview
• Reverse interview