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Apprenticeship - Marketing Assistant B2C App

Alternance
Paris
Salaire : Non spécifié
Télétravail fréquent

ManoMano
ManoMano

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Le poste

Descriptif du poste

OUR COMPANY CULTURE 💙

People are at the heart of ManoMano’s culture around our 3 core values : boldness, ingenuity and care. 

You will contribute to develop the B2C mobile app marketing strategy throughout customer life cycle: acquisition, activation, and retention

Your main objectives will be to help managing the relationship between ManoMano and each customer through several channels (app push, web push, app install paid campaigns).

You work in collaboration with different teams which allow you to explore our data in order to adapt our communication and app touchpoints for each customer. You will use data to drive your marketing actions. 

Your main missions : 

- Update reports, analyze results of B2C App activities and be able to propose and define key improvement points

- Competitive benchmark & recommendations to improve our main KPIs

- Manage the commercial animations of B2C App hand in hand with the Promotion team : collaborate closely with the different stakeholders (CRM, Product, Data, Studio…) to design, implement and monitor the app’s commercial animations to reach our business and marketing objectives.

- Collaborate closely with country managers to ensure we deliver the best marketing strategy adapted to France, Spain, Italy and the UK

- Follow key performance indicators (downloads, revenue…) on couponing initiatives and guarantee the reach of our targets.

- Deploy and optimize an efficient push strategy in collaboration with the CRM team through a test & learn approach.

Preferred Experience

  • Background
  • Master 1 or 2 from a Great Business School / Engineering School / other (or equivalent university education)
  • Experience in app marketing (traffic management and/or CRM)
  • Previous mobile marketing experience preferred 
  • Skills
  • Curious, open-minded and willing to learn
  • Autonomous and adaptable (able to work in a constantly changing environment)
  • You have a good team spirit and excellent interpersonal skills
  • Good digital / mobile app culture
  • Data driven
  • You test and experiment new solutions in your work
  • Desired rhythm of alternance: 3 weeks in the company / 1 week in training
  • At ManoMano we are dedicated to building an inclusive and diverse workforce where each individual can grow. 

    We respect and value the richness of varied cultures, perspectives, skills and experiences within our teams which is why we are looking for talented people from all backgrounds.

    The information collected on this form is recorded in a file used by ManoMano - Colibri SAS so that we can process your application.   

    The data is kept for 2 years from the date of your application. You can access your data, rectify it, request its deletion or exercise your right to limit the processing of your data. You can also exercise your right to the portability of your data. Consult the cnil.fr website for more information on your rights. 

    To exercise these rights or if you have any questions about the processing of your data under this scheme, you can contact our data protection officer by writing to dpo@manomano.com.  

    If, after having contacted us, you feel that your "Data Protection" rights have not been respected, you may submit a complaint to the CNIL.

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