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Head of Product Marketing

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé

MANGOPAY
MANGOPAY

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Le poste

Descriptif du poste

We’re looking for a Head of Product Marketing to create and lead the function globally. This is an exciting opportunity to shape the product story of the current and future offerings.

You will help to identify and define buying personas and segments across different industries and company sizes. You will be responsible for creating consistent positioning, product messaging, go-to-market plans as well as sales and marketing materials to target those individuals, industries, and use cases.

This position reports to the CMO and will partner with key company leaders with a focus on Sales, CSM and Product. This is a challenging and highly visible position in one of the fastest growing fintechs in Europe.

What will you be doing ?

  • Develop deep understanding of MANGOPAY’s verticals and client segments, focusing on business drivers, pain points, priorities and buyer personas. 
  • Define and shape product messaging and positioning, in alignment with our brand, using relevant segmentation and buyer personas. 
  • Develop and execute the go-to-market strategy and coordinate different activities across the marketing teams (Demand generation, Brand, Content) to ensure successful execution and consistency. 
  • Build strong partnerships with the Product and Sales teams to craft the product story and messaging framework while ensuring consistency across channels, audiences, and segments.
  • Create and deliver sales and marketing materials and programs, including product pages, newsletters, presentations, and all other product-related content.
  • Contribute to the content strategy and production to show MANGOPAY’s unique positioning and offering in the payment space. Contribute to blog posts, white papers, case studies or other types of content used by Demand Generation and Sales.
  • Develop strategic sales playbooks that direct and empower sales and marketing teams.
  • Map competition on a regular basis, both at a product and at a messaging level. Share insights and knowledge with Marketing, Product, and Sales teams. Gather competitive intelligence from various external and internal sources.
  • Mentor and develop the Product Marketing Team.

Profil recherché

What skills and experience do you need ?

  • 8+ years of experience in executing Product Marketing activities.
  • Proven product marketing experience in Payment, B2B Fintech and/or Tech & Saas industries.
  • Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences in a simple and compelling way.
  • Proven experience planning and running product launches and go-to-market strategies, working cross-functionally with Product, Marketing, and Sales.
  • Significative experience in sales-led go-to-market, working closely with a large sales team. Self-serve and product led growth experience is a plus.
  • Experience and understanding of e-commerce and marketplace payment ecosystem and challenges.  
  • Strong internal communicator and collaborator.
  • Fluent in English and in French. A third European language is a plus.
  • Fast learner, curious and willing to work in a fast-paced environment.

Benefits

  • Flexible remote policy
  • Amazing Paris office in a central location with garden + all day snacks, drinks and real coffee.
  • Alan health insurance (80% of the cost handled by MANGOPAY)
  • Extensive team experience (Annual team building, Quarterly team event, birthday celebration budget)
  • Transparent career and on demand training program on hard and soft skills.
  • Free gym, press and language improvement subscriptions.
  • Parental Act program + days off to take care of your little one(s).
  • 25 days + 11 days (RTT)  to rest. 
  • All the latest tech you need.

Déroulement des entretiens

  • HR Call
  • CMO interview
  • Sales and Product executive interview
  • Case study 
  • Interview with one Marketing team member

Interested in this position? Apply without a second thought!
For us, applications are all very welcome. Our differences are our wealth : we are committed to promote and embody all shades of diversity for a more inclusive and equitable society.

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