Malt is the fastest-growing European marketplace connecting over 340 000 freelancers with more than 40 000 clients in search of talent to contribute to their projects. Our marketplace provides a simple and secure one-stop shop for all the administrative, legal, and payment processes involved in freelancing.
Founded in 2013 by serial entrepreneur Vincent Huguet and tech freelancer Hugo Lassiège, our European scale-up aims to revolutionise the world of work by creating a community in which everyone is free to choose the best people to work with.
We are a tech company with a human approach:
- Over 330 Malters sharing one culture
- Offices in France, Germany, Spain, Belgium and the Netherlands
- Committed to equality and diversity (50% women/men parity of Malt Leaders)
- 112 M € raised with ISAI, Serena, Eurazeo Growth & Goldman Sachs
- Twice recognised by LinkedIn as one of the best start-ups to work at
Join us and become part of the #NewWorkOrder!
About the role:
As a (Senior) Field Marketing Manager DACH (m/w/d) in Munich or Berlin you will be responsible for the marketing plan for Germany and you will be a critical link between the local German sales teams and the central marketing & communication team in Paris. You will report to the General Manager for Germany and the central Head of Growth.
Your missions
You plan and deliver demand generation programs to acquire new customers and market to existing customers, including integrated campaigns, events, and digital marketing.You partner with the relevant central marketing teams (Growth, Communications, Product Marketing or Brand) to create local campaigns, focus on demand generation as well as on numbers while having a deep understanding of our brand and product. You establish the events calendar (both digital and physical) and marketing campaigns, taking into account pipeline objectives and go-to-market strategies as well as organizing these events while leveraging central resources as needed.You are in charge of orchestrating the sales and marketing teams to ensure everyone is working towards the same goal (regular Marketing & Sales alignment meetings, quarterly business reviews, work closely with sales leadership). You also work closely with central Content and Communications teams: provide feedback on local issues and trends to shape the content strategy, and leverage PR/Social and thought leadership initiatives for your demand generation activities.You own the country marketing budget and KPI dashboard, update marketing and sales teams on progress regularly and analyze the results, metrics as well as reports to determine effectiveness of program activities.About you
Minimum of 5/6 years of professional b2b marketing experience with focus on demand generation and growth activities (paid and organic) as well as a qualified degree (Bachelor/Master) - preferably in the tech industry and an organization that has already scaled.Deep understanding of growth KPIs (paid and organic) and supporting complex customer journeys and interacting effectively with large sales teams.Superior project management skills as you will be working on six projects at once in a fast-paced environment and will need to be autonomous and a high comfort level with a fast-changing environment.Experience and ease with the following tools: Salesforce (or similar CRM), marketing automation (Marketo, Hubspot, etc.), Livestorm (or other digital event platform), etc. Of course we have a marketing ops team in charge of the tools, but you need to have enough comfort level with marketing tech to be autonomous. Capacity to structure your role: you need to have enough experience in a similar role to know how to structure your projects and objectives - and do this while other functions are getting off the ground as well. Willingness and desire to travel within Germany and occasionally to ParisPassion for your job, an entrepreneurial mindset and a desire to work in a real scale-up company Fluent in German and EnglishLife at Malt - 🤝
- One week of onboarding in the Paris headquarters at your arrival - Learn about our culture and product before diving into your new role in your team
- Home office - up to 2 days remote per week
- Annual off-sites : Les Arcs, Amsterdam, Spain… What’s next ?
Benefits - 😃
- Malt sabbatical - Every malter with a three year seniority can benefit from one month sabbatical leave
- Every malter is entitled to stock options (OSA)
- Transportation: 50% reimbursement (any type of transport)
- 30 days of vacation
- Free books - For any subject we will order the book for you, without any approval process or headaches
#LI-HYBRID
