Mission:
Malt has built a marketplace and has attracted tens of thousands of customers in 3 countries, now we need to step up to another level. Your main missions would include:

• Optimize SMB acquisition in France, Spain and build it in Germany
• Launch a demand generation machine for midsize-large companies in all 3 countries
• Launch an Account based marketing program that help sales land and expand their account
  This position will be the right hand of CMO, and the main challenge for Malt to scale in the already existing clients in France and launch new markets.

Key Success factors:

Build our Demand Generation Machine for all markets

• Oversee SMB acquisition from Google (SEA, SEO) and retargeting
• Lead generation on intermediate and large accounts
• Effectively expand and manage omni-channel programs including social, webinars, infographics, video and web
• Fill the pipeline with qualified leads that generate revenue
• Lead the marketing architecture, tools
• Collaborate closely with the sales and creative teams
• Effectively position our products and services
• Understand our customers, their buying criteria and why Malt have the best value proposition
• Conduct A/B test on the website to maximise conversion
• Build dedicated landing pages for different personas

CRM Management

• Ensure we are using Salesforce (implemented in Q3 2020) to its maximum efficiency
• Design and lead account based marketing strategies to help sales farm their accounts
• Partner closely with sales teams

Manage a team of 4 people with at least 3 recruitments in 2021 while working closely with communication and content teams

• Manage your team through clear goal setting, regular 1-1s, help them grow
• Manage 2 Traffic Managers, 1 Marketing Ops, 1 Data Analyst
• Partner with HR to define recruitment needs (and at least 3 additional posts in 2021)

Partner closely with other teams

• Communications & content
• Product and data teams
• Support functions e.g. Ops, Finance & HR

8+ years experience in marketing
Strong knowledge of digital marketing and growth in a B2B environment
Hands on experience of account based marketing, Salesforce and automation tools
Data drive with a strong ROI focus
Ambitious team player
Fluent english, french would be bonus
Proficient in karaoke