About Malt
Malt is the fastest-growing European marketplace connecting over 300.000 freelancers with more than 40.000 clients in search of talent to contribute to their projects. Our platform provides a simple and secure one-stop shop for all the administrative, legal, and payment processes involved in freelancing.
Founded in 2013 by serial entrepreneur Vincent Huguet and tech freelancer Hugo Lassiège, our European scale-up aims to revolutionise the world of work by creating a community in which everyone is free to choose the best people to work with.
We are a tech company with a human approach :
- Over 300 Malters sharing one culture
- Offices in France, Germany, Spain, Belgiulm and the Netherlands
- Committed to equality and diversity (50% women/men parity of Malt Leaders)
- 112 M € raised with ISAI, Serena, Eurazeo Growth & Goldman Sachs.
- Twice recognised by LinkedIn as one of the best start-ups to work at
Join us and become part of the #NewWorkOrder !
About the role
As Field Marketing Manager for France you will be responsible for the marketing plan for France and will be a critical link between the French sales teams and the marketing & communication teams overall. You will be the reporter to the Head of Growth.
As a Field Marketing Manager, your missions will be
Plan and deliver demand generation programs to acquire new customers and market to existing customers, including integrated campaigns, events, and digital marketing.Partner with the relevant central marketing teams (Growth, Communications, Product Marketing or Brand) to create local demand generation campaigns or localize global campaigns covering all our business in France (including existing regional BU - Lyon - and newly launched - Bordeaux and Nantes)Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account pipeline objectives and go-to-market strategies. Organize digital and traditional events, leveraging central resources as needed. In charge of alignment with sales teams. Works closely with sales leadership to establish the local marketing plan, hold quarterly business reviews, and participate in sales meetings on a weekly basis. Work closely with Content and Communications team: provide feedback on local issues and trends to shape content strategy, and leverage PR/Social and thought leadership initiatives for your demand generation activities. Localise sales enablement tools (such as the corporate sales presentation.) Own country marketing budget and KPI dashboard and regularly updates marketing and sales teams on progress. Analyse results, metrics and reports to determine effectiveness of program activities.Preferred experience
4 to 6 years of b2b marketing experience preferably in the tech industry, and preferably in an organization that has already scaled - we are at the stage where we need people to bring some processes and structure. Experience supporting complex buying cycles and interacting effectively with large sales teams (meaning you are assertive and persuasive enough). Superior project management skills as you will be working on six projects at once in a fast-paced environment and will need to be autonomous. High comfort level with a fast-changing environment. Capacity to structure your role - this is a job creation so you need to have enough experience in a similar role to know how to structure your missions and objectives, and do this while other functions are getting off the ground as well. French native speaker and highly fluent in English.Experience and ease with the following tools : Salesforce (or similar CRM), marketing automation (Marketo, Hubspot, etc.), Livestorm (or other digital event platform), etc. Of course we have a marketing ops team in charge of the tools, but you need to have enough comfort level with marketing tech to be autonomous. Our Recruitment process
Screening with Hamza, our Talent Acquisition Manager to better understand your background, aspirations and answer your questions.An interview with Head of Growth, Jean-Baptiste.A business case to prepare and present to Jean-Baptiste and someone else from the team. A Final interview with Ségolène, CMO of Malt.☎️ Offer under 48h
