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Online Acquisition Manager

CDI
Paris
Salaire : Non spécifié
Télétravail fréquent
Expérience : > 3 ans
Éducation : Bac +5 / Master

Libeo
Libeo

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Le poste

Descriptif du poste

Within the Growth team (8 people), you will be in charge of all of our Paid and SEO efforts. The role encompasses all SEA, SMO campaigns and remarketing and also SEO strategy and deployment.
You will work closely with our growth manager specialized in paid and our content manager for our seo contents.

Our mains missions will be :

  • In collaboration with the Head of Growth, define the paid strategy for Libeo

  • Build your team.

  • Manage our acquisition budget: determine the best allocation per channel, per period.

  • Manage the SEA/Display/Youtube and social campaigns (Facebook/ Instagram/ Linkedin Ads).

  • Work closely with the two existing Acquisition teams (Paid Media and Lead Generation/ Outbound) and explore the opportunity to launch new ones (Organic, SEO).

  • Collaborate with our brand and communication team to define our best content strategy efforts.

  • Collaborate with our partnership team to support lead generation effort.

  • Collaborate cross-functionally with our growth and sales teams on inbound leads.

  • Work with Business Ops Team to optimize our acquisitions funnels and develop our lead scoring model to optimize sales resources and conversion.

  • Set the metrics to measure channel effectiveness and optimize efforts to prioritize resources.

  • Continually test and learn, recommend new channels, acquisition approaches, and A/B tests.

  • Analyze data to prove ROI and manage dashboards/reports to track campaign success.

  • Manage relationships with third parties (freelancers, agency).

  • Be responsible for all Landing Pages and tools.

  • Setting up & tracking of team objectives with the Paid Media Manager.

  • Project Management with the Growth team to find new acquisition channels.

Growth Project

  • Collaborate with growth team to define the best growth strategy and find new ideas.

This role is a key role for the acquisition and particularly the growth of Libeo.


Profil recherché

Must have skills :

  • +5 years of experience in a similar role, in high growth companies
  • Scaled 5/6-digit budgets in Paid Media
  • Good experience in SEO both technical or content
  • Good copywriting skills
  • Good analytical skills
  • You know how to prioritize tests
  • You’re a natural leader for the team and you’re an ambitious team player

Nice to have skills :

  • Experience in B2B acquisition, in a fintech or similar environment
  • You’ve got excellent communication skills, and you have proven experience interacting with different teams
  • You are capable of build dashboards and reportings.
  • You’ve got some knowledge of SQL and coding basics

Déroulement des entretiens

  • First call with Gregory, our Talent Acquisition Manager (~30min)
  • Interview with Quentin, our Head of Growth (~45min)
  • Cas study and debrief call (45min)
  • Possible fit interview with future teammates

What we offer

  • Strong and attractive package upon experience + stocks options.
  • An adventure in a fast growing fintech (labels, incubateurs, financements) most is yet to build 🛠
  • Benefits: navigo 50%, Alan insurance, neat equipment, Swile, Located Paris 2nd

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