Summary:

• You will engage with our community through local marketing campaigns, with a KPI mindset, and applications and booked students coming from your initiatives.
• Be an active member and an Ironhack brand ambassador in outside communities.
• Increase Ironhack’s visibility and reach through community-building with other local tech players.
• Work collaboratively and effectively with in-market colleagues and global teams.

Responsibilities:

• Plan, develop and execute in-person and digital events (i.e., webinars, podcasts) to promote the campus around the city. From the idea, to the speaker hunt, the logistics needed and the final promotion through our own and external channels to make it a success.
• Be proactive and engage with other communities and 3rd party events (e.g., hosted by other local tech players) and become the Ironhack ambassador.
• Detect new local sponsored opportunities to promote the different activities (paid newsletters, branded content in local niche media sites, etc.).
• Write locally-relevant blogs, articles, and white papers to create further awareness of Ironhack and to generate leads .
• Nurture local leads and applicants to ensure they turn into booked students;
• Use global templates and localize them to fit the needs of our market
• Work with global teams to ensure global product launches (e.g., new vertical) and marketing initiatives (e.g., scholarships) are executed successfully in local market
• Share success stories of current students and alumni with the global marketing team so that they can be used in blogs, articles, social posts, and other Ironhack channels
• Work with global marketing team and agencies on locally relevant keywords, and to run A/B tests to optimize paid and organic lead gen efforts
• Share learnings from your market with other markets and global teams; likewise, apply best practices from global and other markets locally

Requirements:

• You have a degree in Marketing, Communication or in a related field;
• Excellent written and verbal communication skills in English and Dutch
• Community and/or business development experience; we need someone who grows our local community through events management, content creation and partnering with other communities; experience with social media a definite plus.
• Results-focus: You are very focused on delivering on your commitments and goals
• Outgoing personality: it is about setting up the event live and networking afterwards to make sure the Ironhack brand is visible. You are the voice and the face of the brand
• Creative person: pay attention to industry trends and create posts and content pieces that engage with our target personas in order to grow our accounts and our brand awareness
• You are passionate about the Education sector and driven by our mission of changing people’s lives
• You are a great collaborator and have a distinct growth mindset. You don’t accept “it can’t be done” and instead figure out a way to make it happen

Perks
● Competitive salary
● Flexible work environment
● 100% Employer-paid healthcare (for US + LATAM full-time employees)
● Tons of amazing events with our students and community of instructors
● Learn to code, design, or analyze data: enroll in our part-time courses for free!
● Unlimited sick policy