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Lead Generation Manager (B2B specialized)

CDI
Paris
Salaire : Non spécifié
Télétravail total
Expérience : > 2 ans
Éducation : Bac +5 / Master

iRaiser
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Le poste

Descriptif du poste

🙋‍♀️🙋‍♂️🚀 What We are Looking For:
Your main mission will be to support our growth and optimize our acquisition strategy. Working closely with the rest of the marketing and communication team, drawing on internal marketing expertise, you will be responsible for feeding qualified leads to the sales team for our different products (payment applications, P2P, crowdfunding, CRM) and in our different markets (Europe and ANZ).
You will be responsible for designing, managing and optimising multi-channel lead generation campaigns.

🎯 Your main tasks:

  • Identify lead generation levers adapted to each market and product
  • Execute multi-channel campaigns and optimise the various lead generation channels (content marketing, emailing, social networks, blogging, web referencing, etc.);
  • Analysing the prospect’s journey and developing lead nurturing strategies;
  • Measuring ROI in terms of acquisition to improve targeting, segmentation and knowledge of customer profiles;
  • Managing the follow-up of leads in the CRM and interactions with external data sources.

📍🗺️ Location
The position is based in one of our offices in France or abroad (Paris, Nantes, Brussels, London, Copenhagen, or Milan).
Possibility to work remotely from home to be discussed.


Profil recherché

🤓 Your profile

  • Master’s in digital marketing or e-commerce ,
  • At least 2 years experience in a similar role.
  • An efficient multitasker, able to handle several projects at the same time and have a strong curiosity about new technologies.
  • Advanced knowledge of digital marketing, mastery of various marketing automation tools and very good writing skills.
  • Fluent in English to be able to communicate with our international teams

Déroulement des entretiens

Step 1: Interview with our HR manager
Step 2: Interview with our Communications & Marketing team
Step 3: Interview with our CEO

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