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Head of CRM
CDI
Paris
Salaire : Non spécifié
Début : 02 avril 2022
Télétravail fréquent
Expérience : > 5 ans
Questions et réponses sur l'offre
Le poste
Descriptif du poste
- Define and execute our global CRM vision and strategy to accelerate growth of the business (including Customer Segmentation, animation plan of Ad-hoc global campaigns, Conversion & Retention Strategy with a focus on marketing automation)
- Build and manage a strong internal CRM team (additional recruitments planned in 2022!)
- Develop & manage automated triggered and lifecycle email campaigns to continuously improve onboarding, engagement, and retention of HomeExchange members
- Ensure we are able to deliver a more personalized user experience (ex: IA, scoring model)
- Serve as the CRM expert with local teams to ensure high quality & impact of our ad-hoc localized email campaigns
- Own project management and cross-functional campaign development workflows with Product, Analysis, Dev, Business, and local teams
- Track performances and ensure we regularly optimize campaigns/workflows to maximize the business impact of your scope
Profil recherché
- Extensive experience in CRM, Acquisition/Retention Management (5 years minimum)
- Experience in building personalized marketing life cycles
- Very strong data and analytical skills as well as a strong urge to drive innovation
- You are customer obsessed and are highly skilled with target group specific communication and the ability to optimize copy and design accordingly
- Leadership & Team management skills
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