GENERAL ROLE

E-Visual Merchandiser leads success of digital communication and digital business of Hermès Korea by managing E-VM strategy for Hermes.com. He/She will report to Senior Digital & CRC Manager who leads the vision of Hermès digital and oversees the entire e-business in Korea.

MAJOR RESPONSIBILITIES

1. BUILD E-VM STRATEGY FOR HERMES.COM

• Build E-VM strategies for Hermes.com, the window to the brand
• Merchandise the product grids considering group guidelines, commercial priorities, and allowing an intuitive and fluid navigation for users
• Deliver the E-VM guideline of all categories to achieve the goal set in the strategy
• Define cross-selling propositions
• Optimize the on-site search results
• Improve digital customer journey by analysing E-VM KPIs

2. MANAGE DIGITAL COMMUNICATION

• Coordinate the homepage calendar with Paris HQ and local communication teams, and ensure consistency between editorial content and online product offer
• Define local editorial needs and coordinate the creation in collaboration with the communication team
• Coordinate the emailing campaigns with Paris HQ
• Analyse the ROI of digital campaigns

3. DEVELOP DIGITAL ASSETS

• Validate translated texts to be displayed on Hermes.com and define online terms of the brand
• Manage all the content and texts on h.com, including legal notices
• Issue JIRA tickets to correct digital asset issues to improve the excellence of the window

SKILL & KNOWLEDGE

In Digital or retail visual merchandising skills:

• Mature visual merchandising skills with both branding and commercial mindset
• Capable of understanding and analysing data related to visual merchandising

Digital knowledge:

• Web Analytics tools (Google Analytics)
• Fred Hopper
• Knowledge and interest in digital design is preferred but not required

REQUIREMENTS & CAPABILITIES

• Minimum 6-year experience in VM position in the fashion or e-commerce industry
• Art and design major is preferred
• Experience in international luxury brand is preferred
• High sensitivity in beauty and art
• Strong interest in digital
• Luxury and fashion trends knowledge and interest
• Self-motivated
• Team player with humble spirit
• Good communication skills
• Ability to work under pressure
• Highly organized with exceptional attention to detail
• Fluent Korean and Business English are mandatory / French optional