You will represent FILS DE POMME in Australia and assist the Importer to develop the market, educate the consumers and the bartenders, and work with the local media, …

You will inspire and engage the relevant targets by implementing operationally the marketing & commercial strategy.

Key responsibilities include conducting Brand Education by supporting credentials and business opportunities. It will also include infiltration, engagement and recruit key brand communities in order to win share of mind with key influencers and generate new potential business opportunities. Finally, implementation of all promotional activities & events, amplifying of all activities through social media platforms, and supporting the sales team will be part of your responsibility.

MISSIONS:

Support, develop, and Educate

• Support Sales Teams to develop business and unlock key accounts
• Sign new distributors all for each state and national liquor resellers
• Educate consumers and bartenders why Fils de Pomme is so different

Brand Activation

• Support for all consumer and trade promotional activities: design, coordination, implementation, tracking and evaluation.
• Brand Ambassador during Brand events and fairs.
• Market Intelligence, permanent benchmark. Investigating and reporting on Key competitor activities / New Products / New Trends.

Influencer Marketing

• Developing, building and managing relationships with key influencers (consumers, trade, media, digital influencers).
• Managing an on-going relationship with key flagship trade partners to deliver incremental business.
• Exploring opportunities amongst identified targets

BRACKGROUND ?

• Master degree 2
• Wines & Spirits Enthusiast and Connoisseur
• International Mindset and Interest in French Culture
• 1 year minimum Previous experience in Marketing / Sales / Hospitality / HORECA
• Previous successful international experience
• Fluent in French and English

WHO ?

• Entrepreneurship, commitment, food passion, and conviviality
• A sociable and outgoing personality with strong communication and networking skills
• Real Autonomy, with Dynamic, Proactive and Positive ‘can do’ attitude
• Ability to show creativity and entrepreneurial skills
• Business and ROI oriented
• Reliable and Hardworking / Ability to deliver quality executions on time and control budgets
• Strong sensitivity to multicultural marketing and ability to adapt speech and behavior to different type of audiences
• Integrity and ethics (responsible alcohol consumption and behavior)

MANDATORY

• French Nationnality
• Under 29 years old ( in March)
• 1 year of experience