Marketing & Communication Coordinator EMEA

ETS Global B.V., a wholly owned subsidiary of ETS, is the international arm of ETS that brings ETS expertise to educational and business communities around the world.
Our mission is to advance quality and equity in education worldwide supporting learners at every important stage of their journey and to facilitate access to new educational and professional opportunities.
ETS Global offers a wide range of language assessments, including ETS’ two well-known English proficiency tests - the TOEIC® test and the TOEFL® test - and in addition the Pipplet test, assessing oral and written skills of job seekers, employees, and learners, in 40 languages.

Main duties

As MarCom Coordinator, you will define the MarCom strategies in EMEA for one of our key product line based on business directions and brand positioning. You coordinate their implementation with support from the central digital marketing team, local agencies, in country marketing & communication team and suppliers and report on their performance. This includes increasing the company’s product portfolio awareness and position in EMEA, in addition you will be in charge of the lead generation strategies through measurable marketing and communication actions.

You are part of the EMEA MarCom Team and coordinate strategy and activities on a daily basis with the Product Director :

• Define the marketing & communication strategy across EMEA and manage budget
• Define personae, channels, claims, KPIs and budget
• Report on plan implementation and deliver data driven analysis
• Deliver monthly forecast and manage the marketing budget

Offline marketing:

• Full responsibility for organizational aspects of events, conferences and trade shows, such as logistics, invitation lists, promotion, execution and booth duty on D-day. Define report and follow up on the event’s performance KPIs.
• Maintain collateral (marketing & product) materials, ensuring all resources are updated and accurate; coordinate the creation of new materials as needed.
• On demand: provide market & competitive insights.

Communication:

• Manage independently clients’ communication: database extract, messaging, design through our emailing tool
• Ensure brand consistency across all MarCom activities following ETS’ branding guidelines.

Content marketing :

• Develop localized (design & claim) marketing material to enable lead generation strategy, increase brand awareness and generate volumes
• Work closely with the Princeton team to develop material that resonateresonates with our market

Digital marketing :

• Coordinate the launch of digital paid campaigns: define objectives /targets/ timelines in alignment with the business objectives working with the central digital marketing team.
• Work closely with central marketing & social media experts and in collaboration with local agencies tp establish our digital presence in EMEA through paid channels.

Education / Job requirements

Skills:

• University degree in Marketing/Business/Advertising, Communications/Digital Marketing or similar from a reputable university.
• Proven experience in a wide variety of marketing functions, events organization, experience using email marketing and digital marketing campaign.
• Experienced with international brand management
• Experienced with content creation
• Experience increasing awareness and generating leads
• Data driven mindset and ability to understand analytics and measure marketing action’s performance.
• 3-5 years’ experience within the scope mentioned above within an international environment.

Languages required

• English (verbal & written)
• Fluency in other European languages is a plus.

Other qualifications:

• Matrix teamwork spirit is essential for this position
• Proactive, self-motivated, and flexible
• Ability to determine priorities and to meet deadlines
• Organizational, interpersonal and communication skills with attention to detail
• Excellent computer skills and good knowledge of Windows environment

HR Inteview
Interview with Manager