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Equativ
Equativ

Product Marketing Manager - Publishers

CDI
Brooklyn
Salaire : Non spécifié
Télétravail non autorisé

Equativ
Equativ

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Descriptif du poste

👫 About the team

It is the responsibility of our Marketing team to make sure that the world knows about Equativ and all of the awesome things our solutions can do. The team is composed by straightforward and creative individuals shaping our brand across the globe. They are the heart of Equativ’s global awareness and play a major role in orchestrating the global launches of new innovative solutions, communicating Equativ’s value proposition to customer facing teams and ensuring product success. 

✍️ Day to day responsibilities

  • Is an expert on the market and needs of web publishers, the business opportunities for Equativ, and has current and global knowledge of the competitive landscape.
  • Informs the product definition and lifecycle as well as Smart’s product roadmap.
  • Collaborates with Marketing, Product, Sales, Finance, and Operations teams to plan and orchestrate successful global launches of new innovative solutions.
  • Is in charge of sales enablement in collaboration with the entire marketing team: understands the tools/collateral they need to help the sales team to drive product adoption.
  • Communicates Equativ’s platform and service value proposition to customer-facing teams to ensure product success.
  • Plans and manages cross-functional go-to-market launches for Equativ’s publisher products and services, from internal planning to client external communications, including the development of collateral, case studies, sales training support, newsletters.
  • Defines audience segments, value proposition, and competitive positioning for product and feature rollouts.
  • In collaboration with regional sales, help local marketing and sales teams localize and customize global value proposition and pitch for their geo.
  • Acts as a liaison between Sales, Marketing, and Product teams, partnering closely to accelerate product adoption across key market segments.
  • Partners with Sales and Account teams in the field to organize customer feedback and achieve competitive and market assessments to support our product roadmap.
  • Collaborates with the entire marketing team to build programs to raise awareness, ensure adoption and drive client spend on new products and features.
  • Collaborates with Analytics teams to establish KPIs and measure product success.

    • 💪 About you

  • Minimum of 3 years relevant experience in product marketing
  • Experience within programmatic media and advertising topics is a strong plus.
  • Strong written and verbal communication skills
  • Proficient in translating and condensing highly technical product offerings and concepts effectively for a wide variety of audiences.
  • Ability to work effectively across global cross-functional teams
  • Highly organized and able to lead and manage processes to meet deadlines 
  • Excellence and creativity in the development of collateral
  • Skilled in Powerpoint/Google Slides  (Photoshop, Indesign, Pardot - Salesforce is a plus) 
  • Strong analytical skills
  • Highly collaborative team player focused on results.

    • Why Equativ?

    💛 We are one! At Equativ, we care for our people. We are certified Happy At Work and are constantly improving our working environment. Meet the team here

    🚀 Grow with us! You will work in a challenging and fast-paced profitable context with varied projects and opportunities to develop your skills and grow.

    👊 Leave your mark! Equativ is a human-size company. Each employee can directly impact our business, customers, and teams.

      ✈️ Live globally! You will work across countries and cultures through geographical moves or our Backpackers program, our interoffice exchange policy to boost employees’ collaboration.

    📢 We are transparent! We believe in an open world and show a strong sense of integrity internally and externally. We speak with facts and data and have a true culture of feedback.

    Compensation

    The annual base salary range for this position is $80,000 - $120,000 . Please note that the salary information is a general guideline only.  Equativ considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

    👋 About us 

    Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers.

    The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication. 

    Headquartered in Paris and New York, Equativ operates globally with a team of more than 450 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com. 

    The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies. 

    Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. 

    Come and lead the charge with us in building a transparent ecosystem based on quality! 

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    Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at talent-acquisition-team@equativ.com

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