Growth Marketing Manager - Inbound
Elevo

Elevo

Growth Marketing Manager - Inbound

  • CDI 
  • Début :  
  • Salaire entre 38K € et 42K €
  • Paris
  • Télétravail partiel possible
  • Bac +5 / Master
  • > 3 ans

L'entreprise

Elevo

Elevo

  • Logiciels, SaaS / Cloud Services, Ressources humaines
  • Entre 15 et 50 salariés

Le poste

Growth Marketing Manager - Inbound

  • CDI 
  • Début :  
  • Salaire entre 38K € et 42K €
  • Paris
  • Télétravail partiel possible
  • Bac +5 / Master
  • > 3 ans

Who are they?

At Elevo, we believe in a more human world of work.

We also think that a well designed software can help induce a positive shift in how companies think about people management and employee experience as a whole.

Historically, it’s been backwards: HR software is focused on payroll and finance in a clunky, disengaging way. We believe in delivering a management framework that works, enabled by a smooth, beautiful software to make people management work better.

More info on Elevo:

  • We are inspired by the best practices we have witnessed first hand in our past experiences in bigger tech companies such as Apple, Google or Criteo.
  • Elevo now counts 250+ customers, number which is expected to more than double by the end of the year 2021 with well known startups (Aircall, Ledger, BlaBlaCar, Frichti) and many other leaders (JCDecaux, Picard, RATP Smart Systems, etc.)
  • Very high customer satisfaction c.f. our Trustfolio page (in French)
  • Team of 30+ people that is expected to double in the coming 12 months
Elevo
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Job description

Your role

Inbound is a key driver of Elevo’s growth. We have a high volume of high-quality Inbound leads generated by our marketing team for our sales team.

We’re looking for a Growth Marketing Manager - Inbound who has a track record of effectively generating leads through different inbound channels. In this role, you will be planning and executing demand generation campaigns for our audience.

Elevo growth team objective is to build a multi-channel demand generation engine that drive net new business to help ensure that Elevo grows continuously. Reporting to the Growth Director, this is a high-impact role where you will contribute greatly to our continuous growth.

Your missions as a Growth Marketing Manager - Inbound 💪🏻🚀

  • The planning and execution of multi-channel online lead generation campaigns, with a strong focus on inbound and outbound acquisition (by leveraging the content team deliverables)
  • Be responsible for all acquisition campaigns from brainstorm to reporting on all Paid channels (Google Ads, LinkedIn Ads, Facebook Ads, Capterra/GetApp..) & Organic channels (Social Media..)
  • Build and fine tune performant acquisition landing pages.
  • Measure and track campaign performance, lead lifecycle, conversion and business results.
  • Content distribution - Leverage a rich content roadmap to find new creative ways to amplify each content piece through organic and paid distribution strategies.
  • Organic traffic - Contribute to the SEO strategy and its implementation.
  • Tracking - improve the way we track conversions, marketing spendings and compute key performance metrics (CLA, CAC, LTV).
  • Reporting - Develop clear reporting with KPIs linked to the business to present to the Growth Director & CEO (Demo requests & Leads)

Preferred experience

Skills 🎯

  • 3+ years of experience in Demand Generation (in B2B SaaS is a plus)
  • Working knowledge of marketing automation principles
  • Excellent grasp of the full spectrum of inbound acquisition channels = SEM (SEO, SEA, SMO) + Marketplaces (Capterra/GetApp), etc
  • Experience in Lead scoring methodology and techniques
  • Able to define metric and execution plan and ideate improvements on demand generation campaigns
  • Data-driven - Proficiency with analytics tools to drive clear and concise recommendations to the Marketing team & Founders
  • Excellent communication, collaboration, and planning skills
  • Experience in HR is a plus, experience in SaaS is expected
  • You speak and write French fluently and you are confortable in English

About you ❤️

  • You’re are driven and autonomous
  • You have an outstanding ability to think creatively, strategically, and identify & solve problems
  • You enjoy collaborating & confronting ideas without being frustrated
  • Humble, willing to learn, good listener and always capable of challenging your assumptions
  • Your express curiosity for Management and HR topics
  • You have a Growth Mindset : You’re willing to test, learn and improve and be challenged continuously

Recruitment process

  1. Screening (15 min)
  2. Interview (1h)
  3. Fit with team members (30 min)
  4. Study case (1h)
  5. Fit with management team (15 min)

Perks

Office & Team Life

  • Great office in Rue de Dunkerque Paris (400 m2, terrace, etc.)
  • Company fun offsites : usually 2-3 days, previous years brought us to Courchevel, Bruxelles, French countryside, …
  • Global company all hands meeting (once/twice a year). Usually a half a day on future strategy presentation and half a day of fun stuff. We fly everyone to the same location.
  • Latest Apple laptop
  • Monthly remote event to get to know each other around our in-house made game (guaranteed fun time)

Benefits

  • Sabbatical time off: every 3 years you receive an extra 4 weeks of time off
  • Remote friendly policy with full remote possible
  • Work-life balance: this is very important to us and we make sure this is a reality
  • Parity: 55% of our teams are women
  • Parenthood welcomed (we signed the ParentalAct)
  • Great healthcare and retirement benefits
Elevo

Elevo

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