Product Marketer

B2B Marketing Excellence in Paris

Eleius is an international B2B growth marketing consultancy based in Paris. Our B2B marketing experts offer all the services B2B companies need to accelerate their growth, in France and abroad: go-to-market strategy, positioning and messaging strategy, brand identity, website and online content, global prospect databases, and international lead generation campaigns. Our customers have historically been growing French technology companies but we are now starting to address industrial companies. We specialize in creating unique marketing messages and brand identities that capture the imagination and sell. We find out what makes our customers unique, then give them everything they need to get their message out, around the world. Passionate about our jobs, we love to help our clients differentiate themselves from their best global competitors. Our promise? B2B marketing excellence in Paris

Your Mission, Should You Choose to Accept It

You will work closely with other members of the Eleius team on joint company projects, applying our unique methodology, including:

• Account managers in charge of the client relationship;
• Other product marketing consultants, also responsible for B2B go-to-market strategy consulting and for writing our clients’ global positioning strategy and marketing messages.
• Designers and copywriters in our Creative Studio
• Data Consultants responsible for building targeted global prospect databases for our clients; and
• Growth Consultants responsible for leading global marketing campaigns.

You will participate in the following types of projects:

Go-to-Market Strategy
You will lead in-depth go-to-market strategy consulting projects, where you define and tailor our clients’ value proposition to their ideal target markets (by vertical, by client size, by country), applying Eleius’ exclusive quantitative and qualitative methodology.

Positioning and Messaging Strategy
In collaboration with our clients, and applying Eleius’s proprietary storytelling methodology, you will author a comprehensive document that outlines each client’s unique value proposition, defines their positioning strategy, and includes a thorough rundown of marketing messages tailored to their target markets.

B2B Sales and Marketing Content
Using knowledge acquired during the positioning and messaging process, you will provide guidance and support to our Creative Team that allows them to produce impactful B2B content, including websites, ebooks, infographics, motion design, customer testimonial videos, sales presentations, event signage, display advertising, emails, print direct mail campaigns, landing pages and more.

Growth Marketing & Lead Generation
Alongside the Growth Marketing team, you participate in putting together and executing iterative and agile campaigns designed to generate sales leads for our customers.

What We’re Looking For

You must be a native English speaker. You have previous work experience in marketing management, marcom content writing, or have already held a product marketing position at a French technology startup. You are excited at the prospect of joining a company that aims to become the leading B2B consultancy in France. A keen interest and ability to write knowledgeably about technological and business subjects is required.

Hard Skills

You know how to:

• Write impactful B2B tech marketing content
• Generate leads
• Write a website, a customer case study, etc.
• Produce an effective sales presentation
• Write for social media

Soft Skills

You are:

• Meticulous and methodical
• Able to work well as part of a team
• Committed to being an active participant at a demanding, fast-growing agency
• Able to meet tight deadlines
• Able to keep your head in stressful situations
• A clear and concise communicator, both verbally and in writing

What are the 4 key traits of the profile we are looking for?

• Previous marketing experience at a tech company or startup
• Excellent writing skills
• A keen interest in B2B, tech and business
• Able to work quickly