Cette offre n’est plus disponible.

Growth Manager B2C (F/M/X)

Résumé du poste
Salaire : Non spécifié
Télétravail occasionnel
Compétences & expertises
Stratégie d'entreprise
Gestion des réseaux sociaux
Marketing pour les moteurs de recherche
Compétences en communication


Cette offre vous tente ?

Questions et réponses sur l'offre

Le poste

Descriptif du poste

Who are we? 👀

As a leading innovative electric vehicle charging company, Driveco’s mission is to bring electric mobility within everyone’s reach. We strive to deliver the most seamless user experience, establish the most reliable network, and utilize renewable energy resources in the pursuit of a greener, more sustainable society.

Driveco is a network of 10 000 charging points in operation or under construction, and the largest network of charging points open to the public in France, known for its market-leading reliability. Since its inception, Driveco’s charging points have enabled the charging of 125 million kilometres driven in electric vehicles, equivalent to 3 000 times around the Earth. With more than 24 000 tons of CO2 avoided, Driveco has supplied more than 22 million kWh of electricity since its establishment. For more information visit www.driveco.com and LinkedIn (DRIVECO)   

Your missions 🚀

If you share our ambition and feel ready to deliver our strong commitments, join the Marketing team - you will be directly reporting to Tarik, Head of Marketing. You will play a key role in the national and international expansion of Driveco, while maximizing the revenue generated from our electric charging stations.

Your main missions:

Driveco Brand Awareness Development

  • Design and monitor multi-channel campaigns to increase Driveco’s visibility
  • Promote the mobile application
  • Optimize SEO, SEA, ASO efforts, and positioning on mapping platforms and partners
  • Manage the marketing budget for branding and acquisition initiatives

Acquisition, Retention, and Revenue Optimization

  • Manage acquisition and retention campaigns to maximize ROI and customer LTV
  • Identify new acquisition channels
  • Deploy geolocated acquisition tactics, create and coordinate billboard campaigns
  • Implement and monitor co-marketing actions, create local partnerships
  • Manage CRM and implement loyalty and referral programs
  • Design and distribute targeted marketing material, including email marketing campaigns and personalized newsletters, in collaboration with the content manager

Competitive and Marketing Intelligence

  • Conduct competitive and market analyses, and user research to refine growth strategies
  • Monitor marketing trends and online advertising innovations

Communication and Reporting

  • Coordinate internally and externally for the execution of marketing initiatives
  • Manage and coordinate partner agencies
  • Analyze KPIs and automate reporting on the performance of initiatives

Preferred Experience

DRIVECO is committed to equal opportunities and celebrates diversity by ensuring an inclusive environment for all employees. We encourage applications from all minorities, gender identities, sexual orientations, and are attentive to the specific needs of people with disabilities or requiring particular accommodations.

Even if you feel you do not have 100% of the required skills, do not hesitate to apply so we can discuss it together. 😊  

A Master’s degree (Bac+5) in marketing or related field is required.

👩‍💻 Hard Skills

  • Solid experience (minimum 5 years) in B2C marketing.
  • Proven expertise in digital marketing, notably in SEA, SMA, and ASO.
  • Proficiency in CRM and marketing automation tools.
  • Experience in managing multi-channel campaigns and content marketing.
  • Fluent in English.

😇 Soft Skills

  • Problem Solving: Identify and apply effective solutions.
  • Business Prioritization: Prioritize actions based on their added value.
  • Adaptability: Welcome change with agility and openness.
  • Communication: Exchange clearly and collaborate effectively.
  • Influence: Unite around your impact & expertise.  

Driveco’s Perks 🥰

  • A vibrant Quality of Work Life program: awareness workshops, yoga classes, partnership with Moka Care (mental health specialist), delivery of short-circuit fruits.
  • Training offered to improve skills: technical, management, foreign languages.
  • Social and environmental commitments.
  • Events promoting integration: seminars, themed afterworks, Christmas party, etc.
  • Remote policy: up to 2 days per week.
  • A partnership with corporate nurseries.
  • 25 days of paid leave + 10 days of extra time off.
  • Health insurance (Mutuelle) Alan covered at 60% by Driveco.
  • Meal vouchers: €10/voucher, 60% covered by Driveco.
  • A profit-sharing plan (up to 5% of your salary) with an extra contribution of up to €4,000 net per year.
  • Holiday bonus of 3% of the base salary (paid in June).
  • SYNTEC Collective Agreement (Convention Collective SYNTEC)
  • SEC benefits (CSE): Leeto platform, Skilleos, Gymlib, etc.

Recruitment Process 

💡 A discovery exchange with Laure, one of our Talent Acquisition Manager (30 min by video)

🎉 A first interview with Tarik, Head of Marketing (1h hour by video)

👓 Online tests on the TestGorilla platform

📝 On-site case study and presentation with Tarik, Head of Marketing and Louis-Nicolas, Chief Revenue Officer (at Driveco’s office)

🌟 A final interview with Julien, our HRD (30 min by video)

Envie d’en savoir plus ?