To reach our goals, Dolead is seeking an ambitious and talented Head of Performance Marketing to lead our team of Paid acquisition experts.
Mission
Fast-growing the lead-gen activity (x2 year-over-year), covering all of our European Geos (UK, FR, ES, IT, DE mainly)
Main responsibilities:
The Scope
Performance management: You’ll be in charge of Dolead Revenue delivery
- Drive Dolead Growth by unlocking business opportunities on high-potential clients through paid acquisition leverages a/o actions to be taken by other teams (Sales and Marketing-Operations)
- Monitor Dolead Revenue using analytical tools to manage portfolio performances (150+ clients) and driving your team on priority clients for offensive (business opportunities) or defensive (performance issues) actions
- Contribute to Top Clients Strategy definition with the Consultants in charge
Management of the Paid acquisition team: 10 experts on Search, Social & Natives Channels, in 2 locations (Paris & Montpellier)
- Give focus to the team to allocate the good resources on the right topics
- Structure and animate the day-to-day job of the team in an Operational Excellence improvement perspective (new clients activation follow-up, volume/profitability/quality improvement methodologies, internal tools and processes)
- Grow the team (find and successfully onboard new talents, structure the team, develop the competencies) according to Dolead Growth objectives
Cross-Teams coordination: You’ll have to ensure a permanent coordination with other Dolead teams (Sales, Marketing-Operations, Product, R&D)
- Align with Sales & Marketing-Operations teams on Clients to prospect, according to the operational delivery capabilities at the moment
- Coordinate with Sales and Marketing-Operations teams (Europe & US) to launch new clients within time and quality parameters, synchro on Top Clients priorities, and improve transversal process
- Input Product and R&D teams to contribute to Dolead technologies evolutions
Profile
- 7y+ experience in Digital Marketing for key players (fast-growing advertiser a/o an Digital Agency), ideally in the lead-gen Industry with key achievements
- Performance-driven: you’ll be in charge of Dolead spend in the advertising Channels, around the clock, and of the Revenue generated with!
- Problem-solving & Data-driven mindset, with strong analytical skills
- Looking for a fast-paced & international environment: you have enjoyed working in English in a previous experience
- Previous successful Management experience of 2y+ in a fast-growing environment: you have already been able to recruit, onboard, train and drive a team of 5+ people
- You have excellent interpersonal and leadership skills, with strong communication and presentation skills: you proved your ability to drive cross-functional projects
What we offer
You'll experience the following perks as a full time employee, with a clear path & milestones along your journey with us :
- Healthcare: Alan - 100% Coverage by the company
- Holidays: 25 Days of vacation and 10 Days for Resting Time.
- Offices: Located in the center of Paris with a well equipped kitchen and many world food restaurants around incl. best Japanese places in Paris. You might as well enjoy our old fashioned library, our quiet rooms & a few hidden places to rest. Nonetheless, you will find Snacks, Coffee & a Baby Foot to recharge your batteries.
Culture and Environment: international environment (15+ nationalities), strong remote culture & frequent company events
Don't hesitate to check us out here to get a sense of who we are.