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Growth Marketing Manager

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé
Expérience : > 3 ans

Doctrine
Doctrine

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Le poste

Descriptif du poste

What you’ll do

  • Lead overall Lead Generation planning efforts including production of lead generation goals, forecast and measuring overall results.
  • Leverage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content, chatbots, etc.
  • Management and segmentation of our contact list : the days of full blasts and spamming are over. In its place, we want you to understand the right nurture tracks to provide incremental value and nudge our leads towards sale in a way that feels human and still converts. We also need you to understand the right types of content to send to the right people at the right time.
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers.
  • Provide day-to-day management and accountability for all email marketing, social media marketing and other promotional programs
  • Work with various teams (design, content, product marketing, product, sales) to implement strategies

Avantages

  • Salaire compétitif
  • BSPCE pour tous les employés
  • Vacances illimitées
  • Ouverts au remote
  • Bonus pour les cooptations
  • Bonne assurance santé
  • Tickets restaurants
  • Réductions pour les activités sportives
  • Macbook neuf et équipements de travail offerts
  • Verre d’équipe et présentations d’équipe toutes les semaines et évènements collectifs tous les trimestres

Mesdames, autorisez-vous à candidater !
Certaines études scientifiques montrent qu’en particulier les femmes ont moins tendance à postuler à une offre d’emploi quand elles n’ont pas toutes les qualifications. Si cela peut vous rassurer, sachez que cette fiche de poste est indicative donc prenez la comme telle : c’est un guide, ni plus ni moins.
Si Doctrine vous intéresse, sachez que nous aurons plaisir à recevoir votre candidature !


Profil recherché

  • A minimum of 3 years of past experience with Outbound, Lead Gen, Paid Acquisition, ABM, Email marketing, lead nurturing, marketing automation, and/or web analytics in a SaaS environment.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
  • Hands-on experience using marketing automation & CRM tools such as Salesforce, Pardot, Intercom, Drift.
  • Strong analytical skills with the ability to think and execute both strategically and creatively
  • Demonstrated ability to multi-task, set and manage expectations in a fast-paced environment
  • Strong interpersonal skills, ability to work with and manage cross functional teams

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