To support Diabolocom’s vision in a strong-growth environment, we are looking for an experienced Traffic and Digital Manager that will help us boost lead generation.

This is a new position in the Marketing team: the main responsibility will be to take over the digital acquisition strategy for 5 markets (France, Germany, UK, Spain, and Italy).

Main Responsibilities:
In this role, you will be in charge of:

SEA / SMO

• Define/run the paid acquisition strategy over our 5 markets with our agency
• Partner with Sales and Product teams to understand and adapt the strategy
• Build/Follow SEA campaigns (Google AdWords, Bing ads): Keywords & DSA, CPC, ROAS and CPA bidding strategies with our agency
• Build and manage Display, remarketing campaigns performance across different channels including LinkedIn, Google Display, Facebook… with our agency
• Measure performance and optimization of marketing paid campaigns (bid adjustments, targeting of new audiences…)

SEO

• Plan, develop and implement our SEO strategy with our agency
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs with our agency and associated tools

Outbound

• Plan, develop and follow our outbound and marketing strategy with our outbound specialist
• Build and improve with an AB testing approach the efficiency of our outbound actions
• Follow the main KPIs and adapt the strategy to choose the best levers

What we are looking for:

• Solid experience in SEM and majors traffic levers
• Strong knowledge of Google Data Studio, Google Analytics, Google Search Console, SEO tools, SEA tools, Hubspot and Salesforce
• Ability to drive strategy and coordinate it at an international level on traffic and lead generation challenges
• Excellent verbal and written communication in French and in English. German would make a key difference

Why join us:

• We offer a multicultural environment with teams in 5 countries across Europe (and expanding)
• We offer opportunities to learn and grow
• We are at a pivotal stage in our development with a significant acceleration of our growth
• We are located in the very center of Paris, 100m from the Opera

• Call with Inès, our Talent Manager
• Visio with David (our COO)
• On-site interview with Frédéric (our CEO)