Your role

• P - You establish the yearly marketing plan (incl. KPIs) and budget;
• P - You develop and implement the optimal mix of social media campaigns and email marketing campaigns to generate qualified leads;
• P - You organize and coordinate traditional marketing activities (Press Relationships, tradeshows, events …), as a complementary part of your marketing mix;
• P - You manage all marketing campaigns and measure their effectiveness and return;
• P - You establish the marketing dashboard and report over the marketing performance;
• P - You select, and manage the relationship with, your contractors: marketing agencies, copywriters, web publishers, tradeshow organizers …;
• S - You collaborate closely with Sales to constantly improve lead generation and conversion in opportunities;
• S - You manage the content calendar and coordinate with the internal and external content provider; you overlook the creation of content, and ensure consistency with dFakto’s tone of voice and brand throughout all channels;
• S - You constantly keep an eye on the market, the competition, the trends, and make recommendations to dFakto’s management.

Our offering

• A stimulating working environment in a human-sized company with amazing development prospects;
• Internationally renowned clients and business partners;
• A continuous training program and career development opportunities;
• Open-mindedness for personal ideas and entrepreneurship;
• An attractive and complete reward package.

• You have 8+ years of experience in B2B marketing, preferably in the software or IT segments, preferably in companies with partner sales;
• You have a broad overview of multichannel (social media, search engines, Google display, native advertisement …), and you have built a solid experience in the tracking of your digital campaign results, in order results of your digital to make data-driven decisions for advertising budget decisions;
• Result analysis, target setting, reporting vs KPIs and targets are part of your daily practice and focus
• You are passionate about the latest social media trends; You have a good understanding of web design and ad layout principles;
• You are curious of trends and changes in the business and IT worlds;
• You have strong written and persuasive skills; you have the ability to present complicated information effectively; you have expertise in creating, reviewing and editing written communication;
• You are autonomous, creative, very result-oriented, and have a hands-on mentality;
• You have strong project management skills, with a real sense for priority setting;
• You have a master degree in marketing or business;
• You speak and write perfectly in French and English.