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CRM Manager - Conversion m/f/d

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé

Deezer
Deezer

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Le poste

Descriptif du poste

We are looking for an enthusiastic and forward thinking CRM Manager to join our Paris team. The CRM Manager will be responsible for the design, the delivery and reporting of the CRM strategy with focus on activation and conversion campaigns.

The mission of the team is to optimize activation, free-to-paid conversion and churn win back through automated, user-centric and cross-channel journeys (both automated and one-off). The main mission is to work with tech/ product/ data internal partners to design, set-up, launch and track optimized CRM campaigns to free Deezer users. 

What you will do:

  • Develop and implement actionable, multi-channel and user-centric CRM strategies to activate users, convert them from free to paid and generate churn winback
  • Develop and implement test and learn strategies to continuously improve existing automated journeys and create effective campaigns
  • Find new and innovative ways to engage with users using existing channels and grow our channel mix
  • Work closely with the Data/Analytics and Product/Tech teams to create the right customer segments and tool-setup to enable the delivery of personalized, user-centric messaging, as well as tracking of campaign performance 
  • Deliver regular reports highlighting achievements, campaign performance and lessons learnt to inform the wider business

At Deezer, you can be your true self as we believe that #everyvoicematters. We strive to build an inclusive culture and foster a diverse environment. Because we care and want to ensure each employee feels welcome and safe at work, we continuously focus on fighting biases and helping diverse teams work well together through multiple learning opportunities, e-learnings and workshops right from the onboarding:

  • Regular Diversity & Inclusion internal and external talks
  • Dedicated employee work streams on Gender equity, Ethnicity & Culture, Disability and LGBTQ+
  • Multiple e-learnings and mandatory training sessions for all managers
  • English and French courses for all, so that everyone can connect and feel included

Beyond benefits like health insurance, transportation, we offer you extra perks like:

  • A Deezer premium family account for free
  • Access to gym classes
  • Deezer parties several times a year and drinks every thursday
  • Allowance for sports, travelling and culture …
  • Meal vouchers
  • Great offices always located in dynamic and attractive districts, whether in Paris, London, Berlin or Sao Paulo!
  • Hybrid remote work policy

If you want to learn more about life and culture at Deezer, please visit our Welcome to the Jungle page here!


Profil recherché

This role is excellent for a person with:

  • Several years (4+) of experience working in CRM (knowing Braze is a plus)
  • Ability to think outside the box to create creative campaigns
  • Proactive and self-directed
  • Excellent planning, analytical and project management skills
  • Great communication skills, written and verbal
  • Working proficiency in English, an additional language is a plus

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

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