Develop, manage and execute global marketing & communications programs to drive demand and lead generation including nurturing campaigns, digital marketing and industry events 

Manage and coordinate content production to support marketing & communication campaigns

Manage Hubspot CRM and LMA to build powerful lead generation and nurturing campaigns to accelerate lead conversion and pipeline growth 

Manage Hubspot CMS to develop, maintain, support and improve existing multi-lingual website, landing pages, emails and other elements supporting lead generation activities and content development strategy. 

Plan, execute and manage digital marketing lead acquisition programs leveraging SEO and SEA strategies and tactics.

Monitor, review, and report on marketing activities and results against key performance metrics and continuously assess program effectiveness against metrics 

Ensure consistency of Dawex brand, brand identity and messages across all materials, supporting documents and across departments

Proactively engage with sales teams to coordinate, communicate, and optimize the impact of marketing activities

Work closely with the customer engagement, customer success, product and content teams to support, align and develop meaningful campaigns

Develop an in-depth understanding and knowledge of our customers, audiences and channels to optimize our storytelling, touch points and customer journeys

Maintain and update calendar of marketing and communications programs, events, and activities

8+ years of experience in B2B Software

Demonstrated track record of successfully defining, launching and executing lead generation strategies with proven results

Demonstrable experience driving and managing digital marketing lead acquisition campaigns and optimizing landing pages and lead funnels

Strong knowledge and experience of Hubspot CMS, CRM & LMA is a must have

Strong project management skills

Excellent interpersonal, communications and copy-writing skills

Self-starter, very hands-on and ability to work in a fast-pace environment and jump from one project to another

Fluent in English is a must have