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Marketing Communication Manager

CDI
Salaire : Non spécifié
Télétravail fréquent

Dawex
Dawex

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Le poste

Descriptif du poste

  • Develop, manage and execute global marketing & communications programs to drive demand and lead generation including nurturing campaigns, digital marketing and industry events 

  • Manage and coordinate content production to support marketing & communication campaigns

  • Manage Hubspot CRM and LMA to build powerful lead generation and nurturing campaigns to accelerate lead conversion and pipeline growth 

  • Manage Hubspot CMS to develop, maintain, support and improve existing multi-lingual website, landing pages, emails and other elements supporting lead generation activities and content development strategy. 

  • Plan, execute and manage digital marketing lead acquisition programs leveraging SEO and SEA strategies and tactics.

  • Monitor, review, and report on marketing activities and results against key performance metrics and continuously assess program effectiveness against metrics 

  • Ensure consistency of Dawex brand, brand identity and messages across all materials, supporting documents and across departments

  • Proactively engage with sales teams to coordinate, communicate, and optimize the impact of marketing activities

  • Work closely with the customer engagement, customer success, product and content teams to support, align and develop meaningful campaigns

  • Develop an in-depth understanding and knowledge of our customers, audiences and channels to optimize our storytelling, touch points and customer journeys

  • Maintain and update calendar of marketing and communications programs, events, and activities


Profil recherché

  • 8+ years of experience in B2B Software

  • Demonstrated track record of successfully defining, launching and executing lead generation strategies with proven results

  • Demonstrable experience driving and managing digital marketing lead acquisition campaigns and optimizing landing pages and lead funnels

  • Strong knowledge and experience of Hubspot CMS, CRM & LMA is a must have

  • Strong project management skills

  • Excellent interpersonal, communications and copy-writing skills

  • Self-starter, very hands-on and ability to work in a fast-pace environment and jump from one project to another

  • Fluent in English is a must have

Envie d’en savoir plus ?

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