Dawex ambition is to deliver best-in-class Data Exchange technology and accelerate secure data trading for all economic stakeholders. At Dawex, you’ll grow and collaborate with talented teams, you’ll work in an open environment where bright ideas are given a chance to shine. Are you looking to work with enthusiastic experts who are tackling challenges and building the future of the data economy? Join us!

We are looking for an experienced and ambitious Content Marketing Manager to oversee development, production, execution and delivery of digital and print content across all our channels. You will play a key role in the success of our inbound and outbound marketing campaigns.

He/She will have strong professional experience creating content marketing with the ability to know how to apply data analytics to personalize and optimize content. The Content Marketing Manager will have proven ability to deliver high-quality content, keep projects on track, and respond to rapidly developing requirements.

Responsibilities

• Plan, develop and execute the content strategy to drive high engagement
• Lead and moderate the Editorial Committee to identify and foster innovative topics, angles, content to support Dawex marketing & communication campaigns and drive demand, awareness and lead generation. Execute towards the designed plans.
• Develop and write original long- and short-form content including whitepapers, 2 or 4-pagers, case studies, flyers, checklists, assessments, briefing notes and other content forms and formats as requested.
• Manage relationships, onboard, engage and brief freelance writers and proofreaders to support content development and production.
• Identify, coordinate and propose speaking engagement contributions and award submissions to increase Dawex leadership, visibility and awareness.
• Support Dawex Webcast development programs by contributing with themes and angles in alignment with market trending topics, messaging, positioning and objectives.
• Monitor market trends and identify the most appropriate media, opinion leaders and topics to engage on/with and comment.
• Develop an in-depth understanding and knowledge of our customers, audiences and channels to optimize our storytelling, touch points and customer journeys.
• Ensure that all content is brand-compliant, consistent in style, quality and tone and optimize for search and user experience across all content channels.
• Work closely with the marketing & communication, customer engagement, customer success, sales and product teams to support, align and develop meaningful campaigns
• Build, develop, aggregate and maintain editorial and content calendar, Dawex Content Library and Resource Center
• Monitor, review, and report on content activities and results against key performance metrics and continuously assess program effectiveness against metrics
• Develop systems of standards and best practices for the creation, distribution, maintenance, recovery and reuse of content.

Qualifications

• 6+ years of experience in Content Marketing
• Bachelor’s Degree in English, journalism, public relations, business or communications.
• Keen interest in data challenges, from technology, economic to societal perspectives a plus
• Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing
• Proven experience in developing and conveying marketing messages and translating technical concepts into business benefits for a range of personas
• Proven writing skills and excellent command of written English / French languages
• Demonstrated ability to effectively manage and lead content development campaigns and projects
• Excellent written and verbal communication skills
• Self-starter and ability to work in a fast-pace environment
• Fluent in English