Dawex ambition is to deliver best-in-class Data Exchange technology and accelerate secure data trading for all economic stakeholders. At Dawex, you’ll grow and collaborate with talented teams, you’ll work in an open environment where bright ideas are given a chance to shine. Are you looking to work with enthusiastic experts who are tackling challenges and building the future of the data economy? Join us!
We are looking for an experienced Lead Generation Manager to join our growing and dynamic team. The Lead Generation Manager will be responsible for creating, implementing and managing global marketing and communications integrated lead generation campaigns and programs to help drive qualified leads pipeline, and increase the company’s awareness.
He/She will have extensive experience in developing strong lead generation programs optimizing and leveraging all marketing and communications tactics including nurturing, digital marketing, events and webcasts, emailing, content, public relations and social media.
Responsibilities
Proactively engage with sales teams to coordinate, communicate, and optimize the impact of marketing activities
Define, develop and execute global marketing & communications programs to drive demand and lead generation including nurturing campaigns, digital marketing, industry events and webcasts
Manage Hubspot CRM and LMA to build powerful lead generation and nurturing campaigns and accelerate lead conversion and pipeline growth
Manage Hubspot CMS to develop, maintain, support and improve existing website, landing pages, emails and other elements supporting lead generation activities and content development strategy
Plan, execute and manage digital marketing lead acquisition programs leveraging SEO and SEM strategies and tactics.
Monitor, review, and report on marketing activities and results against key performance metrics and continuously assess program effectiveness against metrics
Ensure consistency of Dawex brand, brand identity and messages across all materials, supporting documents and across departments
Work closely with the customer engagement, customer success, product and content teams to support, align and develop meaningful campaigns
Develop an in-depth understanding and knowledge of our customers, audiences and channels to optimize our storytelling, touch points and customer journeys
Maintain and update calendar of marketing and communications programs, events, and activities
Experience & Personal attributes
6+ years of experience in B2B Software
Demonstrated track record of successfully defining, launching and executing lead generation strategies with proven results
Demonstrable experience driving and managing digital marketing lead acquisition campaigns and optimizing landing pages and lead funnels
Strong knowledge and experience of Hubspot CMS, CRM & LMA
Strong project management skills
Experience in managing ABM program a plus
Excellent interpersonal, communications and copy-writing skills
Self-starter and ability to work in a fast-pace environment and jump from one project to another
Fluent in English
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