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Chief Marketing Officer

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé
Expérience : > 5 ans
Éducation : Bac +5 / Master

Colonies
Colonies

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Le poste

Descriptif du poste

MISSION

As CMO at Colonies, you will be responsible for the overall marketing and brand strategy for the Company.

Your mission will be to design, own and build a marketing strategy to drive audience & user acquisition, establish a powerful brand, and effectively tell the story of the product & the company.

TASKS

Brand building
• Set and maintain the brand identity, brand guidelines and participate in the creative direction of the company
• Create and execute Colonies content strategy through PR and Social Media
• Act as a brand ambassador, ensuring all marketing communications, content and user experience are on brand.

Customer research and pricing strategy
• Create customer personas based on user / lead interviews and market research and build a cohesive marketing strategy around these identified target audiences on each location.
• Participate in the pricing strategy on each new project and improve pricing methodology through qualitative and quantitative research.

Acquisition
• Define strong & creative multi-channel sales strategies to ensure 300+ weekly leads for new openings (Organic, SEA, Partnerships, Corporate…)
• Define and follow-up on Colonies acquisition KPIs
• Activate marketing and acquisition strategy for each new opening and services offering


Profil recherché

SKILLS

• You know how to build a strong brand and marketing strategy and execute it
• You know how to conduct user and market research and create personas
• You know how to conduct pricing analysis
• You have experience with online acquisition channels and know how to analyse performance metrics (AB tests…)
• You are fluent in English and French

PROFILE

• 5+ experience in Marketing (product development & operational marketing)
• You have great analytical skills
• You are comfortable with ambiguity and have the ability to synthesize information and make good decisions
• You care deeply about the work that you do, you are passionate about brands
• You are great at managing multiple projects in a fast-paced environment. You have excellent organizational and interpersonal skills. You have a strategic and creative mind and enjoy bringing new ideas to the table.
• You are a self-delegator with a strong ability to take initiative (even risky) and fail quickly
• You have an appetite for design and have a strong aesthetic sense


Déroulement des entretiens

• Intro call
• Fit interview
• Case study
• Follow-up interviews
• Reference calls

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