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SEA Specialist - M/F/NB (CDI)

CDI
Boulogne-Billancourt
Salaire : Non spécifié
Télétravail fréquent
Expérience : > 2 ans
Éducation : Bac +5 / Master

Click&Boat Group
Click&Boat Group

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Le poste

Descriptif du poste

💪 Team:

You will join the Marketing Business Unit, a team composed of about 40 people and divided in 5 main areas: CRM, PR, Design, Content & SEO, and Paid Acquisition - which deals with SEA and Display campaigns.

You will report directly to the Head of Paid Acquisition, and work all along with 2 Junior SEA Specialists.

You’ll also regularly work with the Product and Data Business Units.

🚀 Missions:

In Click&Boat, our leadership and fast growth rely on a very strong expertise on search engines, through SEA and SEO.

Consequently, we’re looking for a new SEA specialist with 2-5 years of experience to reinforce the team and bring additional expertise onboard.

You will master our SEA accounts and run campaigns for 4 brands, 12 languages, 7 types of boats and several destinations; finding the right balance between manual and automatized optimization to reach the best results and optimize the least € invested.

Following the Head of Paid Acquisition’s guidelines, your main goal will be to implement the different SEA campaigns, and provide relevant analysis to the top management.

SEA Strategy implementation (75%) :

  • Adjust campaigns structure in a permanently evolving environment

  • Optimize budgets bids based on a powerful tool recommendations

  • Feed keywords targeted and exclusion lists

  • Permanently launch AB tests to maximize our adds attractiveness

Reporting and KPI analysis (25%) :

  • Run regular analysis and deep dive in performances to identify trends to empower or correct

  • Help the Head of Acquisition in providing reportings

  • Closely monitor competitors activities

🎉 Why should you join us?

• To join one of the most strategic team of Click&Boat, with high ROI challenges to take up and reach ambitious growth targets;
• To step up in your career learning from the Head of Paid Acquisition, while bringing your SEA experience to your team;
• To be part of a great international and dynamic team, with business and entrepreneurship mindset;
• To benefit from an amazing work environment with view over the Seine river and modern offices;
• Perks: 5 additional days off, Swile lunch vouchers, Alan private insurance, and boat license offered;
• Home office policy: 1 to 2 days remote per week.


Profil recherché

  • You have between 2 to 5 years of experience in performance campaigns management

  • SEA is your core expertise (having an agency background is a plus).

  • Google guidelines have no secret for you and you are able to challenge them.

  • You have an excellent understanding of tracking topics.

  • You are familiar with other digital paid channels (Facebook, Criteo..).

  • You are fed with data and have strong analytical capacities, Excel is your best friend!

  • You are fluent in English and have excellent oral and writing skills.

  • You have a synthetic mindset and excellent ability to convey essential information through relevant charts.

  • You are curious: you like being up-to-date with best practices and trends.

  • You are proactive: you identify new projects, issues and like finding ways to solve them.

  • You have an entrepreneurship mindset and are ready to share your ideas to improve our services and believe in the Click&Boat project.

  • If you have a boating background and interest, it’s even more perfect 😉

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