Responsabilites :

• Create and drive the company’s growth plan for acquiring new, valuable users through focused, data-driven, multichannel and ROI based user acquisition strategies

• Drive traffic to our website by designing and executing outbound and inbound marketing campaigns, to owned and non-owned channels

• Optimize channels to their fullest extent by innovating constantly, A/B testing and setting projects to experiment new formats, channels, messaging, audiences, etc

• Manage the daily operations of User Acquisition, incl. setting up, managing and optimizing ad campaign leveraging data (owned or third party)

• Improve SEO tactics, incl. keyword research, on-page optimization, link building, etc.

• Build and manage a robust affiliation program

• Implement new communication channels (incl. SMS, push notifications)

• Conduct in-depth analysis on performance marketing to inform decisions and make recommendations

• Write creative briefs (content, design and format for assets across platforms)

• Own relationships with various channels and partners

• 3+ years of relevant experience in growth or user acquisition

• Knowledge of data analysis: Advanced Excel and SQL skills

• • Experience with marketing tracking tools and the Adobe suite (Audience Manager, Target, Analytics, Campaign)

• Highly analytical and business-centric: proficiency with CPC, CAC, LTV, A/B testing, promotional strategy, attribution models, cohort analysis, etc.

• Excellent communication skills: ability to tell a story enriched with data, explaining the approach, articulating what is working or not and making effective recommendations

• Experience onboarding new external partners: setting up IOs, integrating reporting APIs, and testing conversion attribution

• Comfortable working at the pace of a startup and ability to lead complex projects, contribute to cross-functional initiatives

• Enthusiastic team player with an interest in tech