Taking part in Back Market’s adventure means committing to an ambitious project with a strong social and environmental impact. Leading the way in a shift towards a circular economy, freeing the planet from electronic waste and building a global leading tech company are three solid reasons to be excited about the future of BackMarket.

We are committed to providing an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, New-York, Prague and Berlin). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation.

What’s your mission?

As the Brand & Communications Director, you will be responsible for Back Market’s Communications Strategy in the United States, with two main objectives:

• Driving Brand Awareness & Performance: deliver messages that will drive American audiences to our platform, through TV, SoMe, PR, influence, brand content, CRM etc.

• Finding Back Market’s US voice: adapt our global brand platform and tone of voice to the taste of US audiences, across all touchpoints (paid and owned).

You will manage a small team to deliver this work, including a local content and community manager. You will manage your own budget for content production and, if relevant, the support of a local advertising agency.

Who will be your key partners?

You will be part of the Communications team, directly overseen by Vianney, our Co-founder and Chief Creative Officer.

You’ll work in hand-in-hand with our U.S. Marketing Lead. You will ensure strong performance of acquisition channels, while you’ll focus on brand, messages and content.

You’ll also interact regularly with Guillaume, our Chief Marketing Officer and Donatienne, our Head of Communications Europe.

In more detail, your key duties would include:

• Work on audiences & key messages

You will help us identify the most effective audiences to target for growth in the US.

You will assist us in establishing the right positioning for Back Market in the US, based on those audiences (brand platform and key messages).

• Build a strong communication strategy through your culture and market expertise

You will stand as the local expert for the US market.

You will shape a communication plan together with the Head of Marketing US (campaigns, moment marketing, touch points) to deliver results.

• Manage daily brand communication

You will be in charge of the day to day implementation of this strategy, leveraging internal capabilities (influence, copywriting, CRM, etc.) and working with external partners (advertising agency, production company, PR agency).

• Track results and adapt our strategy

You will analyze and report the performance/success of our actions and suggest recommendations to improve and refine our strategy as needed.

You will manage the budget dedicated to local agencies and production companies.

You will be responsible for Back Market’s Communications Strategy in the United States, with two main objectives:

• Driving Brand Awareness & Performance: deliver messages that will drive American audiences to our platform, through TV, SoMe, PR, influence, brand content, CRM etc.

• Finding Back Market’s US voice: adapt our global brand platform and tone of voice to the taste of US audiences, across all touchpoints (paid and owned).

You will manage a small team to deliver this work, including a local content and community manager. You will manage your own budget for content production and, if relevant, the support of a local advertising agency.

1 - Phone interview with Justin, Manager (U.S. People Operations)
2 - Skills Fit Test
3 - Interview with Donatienne (Head of Communications, Europe) & Micheline (Branding)
4 - Interview with Vianney (CCO and co-founder) & Guillaume (CMO) + Interview with Thibaud (CEO and co-founder) & Serge (U.S. Managing Director)