Head of CRM (f/m/x)

  • CDI 
  • Berlin

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    Le poste

    Head of CRM (f/m/x)

    • CDI 
    • Berlin


    Fondé en 2012 à Berlin, audibene est la société qui connaît la plus forte croissance dans le monde de l’aide auditive.

    Ils ont la conviction que chaque personne devrait bien entendre, pour bien vivre. Grâce à un modèle commercial digitalisé, ils ont changé la façon dont les aides auditives sont commercialisées faisant d’eux la première plateforme de vente en ligne d’appareils auditifs.

    Leur plateforme numérique facilite la mise en connexion des professionnels de la santé audioprothésistes avec des clients particuliers souhaitant retrouver l’audition.

    En moins de 10 ans ils ont aidé plus de 100 000 clients avec une équipe forte de plus de 1500 collègues répartis partout dans le monde depuis Denver, Miami, Séoul et Marseille.

    Leur activité est centrée autour de 3 piliers: health-tech, innovation et qualité de service.

    Job description

    Everyone should hear well to live well. This is what we believe in at audibene, driven by the purpose of changing lives of our customers. And we need your help in this exciting journey.

    We are looking for a Head of CRM (f/m/x) to further strengthen our Customer Acquisition Team in Europe!

    Joining an ordinary marketing team is not in the cards with us. audibene isn’t ordinary, which is why we don’t encourage you to be. Our approach? Entrepreneurial mindset. It enables us to break new ground within marketing and find unorthodox routes to producing successful campaigns and reaching our customers.

    As a Head of CRM (f/m/x) you will coordinate with Sales and Marketing Teams to boost our company’s market presence and increase overall customer engagement and further innovate our customer journey.  All in all we’re looking for someone who is passionate about CRM, extremely customer-focused and is interested in working in a dynamic, fast paced environment!

    Your responsibilities                                                                                                   

    • Define strategy & execute on all CRM Activities in Europe for SMS, Email, Direct Mail and App Push notifications
    • Lead our growing team consisting of Channel Managers, Analysts and Developers
    • Own all channel relevant KPIs and establish CRM as the sole largest Marketing channel by growing it to 50% of our total business in terms of revenue share
    • Break down our 1.5 MM customer data base into relevant customer segments and differentiate our service approach towards them to drive growth
    • Be obsessed with servicing our customers in the most personalized way and assure the highest quality of content, design and narrative to truly add value and help them on their way to a better life with hearing aids
    • Establish a Customer Relationship Management culture within across different teams and functions
    • Instill a pragmatic, high-speed, high-impact mindset within the team in order to fuel the companies ambitious growth goals

    Your profile

    • Extensive experience in CRM, Customer Relations, Customer Engagement, Acquisition/Retention Management or Customer Success Management in an extremely end consumer focuses environment
    • Experience developing profitable CRM marketing programs and exceeding performance and revenue targets
    • Bachelor's degree with a major in Marketing, Computer Science, Journalism, Communication, Psychology, or similar
    • Strong analytical and conceptual skills as well as a strong urge to drive innovation
    • You are customer obsessed and are highly skilled with target group specific communication and the ability to optimize copy and design accordingly
    • You are goal oriented with strong numerical skills
    • Experience with the Salesforce Marketing Cloud or a similar CRM system
    • Remote flexibility but must be willing to regularly travel to our beautiful office in Berlin, Germany
    • Fluency in German and English

    What we offer

    • Impact: shape the future of a health-technology leader while driving our business strategy 
    • Happy Customers: An opportunity to work with happy and grateful customers every single day
    • Trust: enjoy a high degree of autonomy and freedom in decision-making
    • Dynamic environment: we encourage and support new initiatives, fast-decision making and taking risks
    • Testing culture: no roadblocks for testing – if you have an idea, you will quickly bring it to life
    • International team: work with open-minded international colleagues who bring different perspectives to the table
    • Events: join our regular team events (currently virtual), parties, and annual off-sites
    • Excellent salary and benefits package with entrepreneurial incentives
    Questions and answers about the offer
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