The growth at Alma is exponential: in France and abroad. We onboarded more than 11000 merchants in France in 4 years and we aim to do the same Europe-wide. Prospects’ activation is a crucial step, this job is the opportunity to play an important role in doubling Alma’s business and to act as a key partner of the sales and the customer success teams.

Your role: increase the activation rate of both sales-owned leads and self-onboarded merchants.

As the growth manager focused on activation, you lead cross-functional projects through all the revenue teams to increase the number of merchants who use Alma. Your performance is directly connected to our north star metric: the TPV (total processing value).

You work on both of our business streams:

• “Sales owned” for companies that generate more than a few M€ in revenue
• “Self onboarding” for smaller companies

For the sales-owned stream, you help the salespeople close more deals by supporting them all the prospects’ journeys long. In order to sky-rocket this, you build highly performant nurturing and automated workflows. You also give insights and inputs to the content & design team to make sure that every piece of content sales need is available and leveraged on time.

You work closely with the growth manager acquisition and the sales team on lead scoring. Your role here is to deliver an efficient way to predict TPV based on signals you spotted.

For self-onboarded merchants, you support the customer success specialist team to reduce the drop between the merchant’s registration and its first sale. In order to do that, you have to find “product-less” tactics to improve every step of the merchant’s journey.

In both cases, you lead the marketing part of the Customer Success Onboarding process by defining and executing the merchant’s welcome pack both for online and offline merchants. You also are responsible for the tracking of your main KPIs.

Your key responsibilities

1. You are the go-to person on activation topics.
2. You structure and optimize marketing automation and nurturing workflows for sales-owned and self-onboarded merchants.
3. You are the CS and sales’ sparring partner on all post-acquisition funnel aspects.
4. You are the owner of your own KPIs.
5. You are a key contributor to sales and CS's main KPIs.
6. You improve, adapt, and update all the marketing tactics to reach our objectives.
7. You delight our merchants by crafting an amazing welcome experience that leads to a faster ramp-up and an increased share of checkout for Alma.

Profile

The soft skills you need to have:

• You’re organized and rigorous: you like structure and organization. You don’t let any ball drop, no matter how many there are.
• You’re systematic: perfection is about repetition and you build and respect checklists as an airline pilot would do.
• You love managing projects: you like planning and coordinating different teams to reach common objectives.
• You’re open-minded: you are going to work with different cultures, in different countries.
• You’re creative: growth is not about “hacking”, it’s about creativity. The less orthodox you are to solve a problem, the better it is.
• You’re pragmatic: from prioritization to custom VS on the shelf solution, you know when something is relevant or not.
• You’re persevering: you don’t give up easily. You keep your objective in mind and you can find new solutions to bounce back when needed.

The background we are looking for:

• You have a Master's degree
• You already managed projects with several stakeholders
• You already worked in a fast pace environment
• You have a significant experience in growth (>2 years)
• You can work in an English first environment

If you want to join a hyper-growth company and bring your own touch at an immense scale, your place is among us!

Recruitment process

Some steps of the hiring process will be in English.

• A call with the People team
• A call with Benoît, Head of Marketing
• A full remote exercise + debriefing with Benoît and Paul-François (growth manager)
• An interview with Jonathan, Chief Revenue Office
• A team fit