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SEA - SEM Manager - Chef de Projet SEA H/F

CDI
Paris
Salaire : Non spécifié
Début : 30 octobre 2019
Télétravail non autorisé
Expérience : > 3 ans
Éducation : Bac +5 / Master

Aircall
Aircall

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Le poste

Descriptif du poste

Your Mission:

As an SEA - SEM Manager your job is to fuel our growth with extremely effective online acquisition campaigns by running end to end digital paid campaigns and initiatives.

What you will do:

  • Run paid marketing campaigns : identify opportunities, prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results
  • Manage paid search & display programs including Adwords, ads, copy, and budget
  • Design and scale Aircall’s paid search program by leveraging a combination of channels and tactics to drive profitable multi-year growth in our lead volume, customer volume, and revenue
  • Support integrated campaigns with innovative approaches to direct response and brand awareness advertising.
  • Partner with Demand Generation, Content, SEO, Product Marketing and Website teams on development and implementation of a coordinated multi-channel customer acquisition strategy
  • Manage Facebook, Linkedin, Mobile/Web Display, SEM, & all other paid media channels
  • Instill a culture of data & testing for improving marketing performance through executing A/B tests and applying statistics insights to identify opportunities
  • Manage the translation process of advertising campaigns across German, French, English, Portuguese, Spanish, and other languages as necessary
  • Own a lead commit as determined with your manager
  • Work directly with the Partnership Team to drive online acquisition through our integration and co-marketing initiatives

Profil recherché

What we are looking for:

  • 3+ years of experience in paid acquisition marketing, preferably in the B2B SaaS space.
  • Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc
  • Experience with Google Analytics
  • Metrics-driven mindset, with critical thinking and problem-solving skills
  • Experience with A/B multivariate testing
  • Ability to work independently, be self-motivated and results-oriented but still and excellent team player
  • Fluent in English, another language would be a plus

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