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VP Marketing (H/F)

CDI
Lyon
Salaire : 80K à 180K €
Télétravail fréquent
Expérience : > 7 ans
Éducation : Bac +5 / Master

Agicap
Agicap

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Le poste

Descriptif du poste

Our success story is based on our unique customer-centric culture, an innovative product and the operational excellence of our teams.

As Chief Marketing Officer at AGICAP, your role will be to :

  • Manage the marketing team in Europe and recruit new top marketing talents across Europe

  • Achieve our ambitious MRR goals by driving lead generation through multiple inbound / outbound channels and test new channels

  • Know our customers (profile, data, behaviour…) and be their voice within Agicap

  • Lead the international marketing expansion into new European markets and adapt to local specificities

  • Manage the global marketing budget and control CAC

  • Establish Agicap as the leading brand for SMB cashflow management in Europe

  • Work closely with sales, customer success and product teams to constantly improve alignment with revenue goals and efficiency

  • German Team already hired : 20 German fluent speakers

  • Spanish Team : 7 Spanish fluent speakers

  • French Team already hired : 120 talents

🎯 Here is the commercial value chain :

1/ Marketing Team : in charge of the prospect lead generation

  • Outbound lead gen : with growth engineers and growth managers
  • Online Acquisition : SEO/SEA, paid acquisition, Content Marketing
  • Product Marketing Management
  • Communication, Partnerships : press relation, webinars, branding, video production, community management

2/ SDR qualifies leads every week.
During the first phone call, they identify the prospect needs. They do not present the solution but rather understand how the company manages its cash flow monitoring, identifying needs, decision-makers and existing tensions on cash flow.
They plan phone call meetings (software demonstrations) with the right decision-maker.

3/ Account Executives take over and demonstrate the software to answer the pain already identified (by phone, without video call). They sell the solution and activate the subscription.
Lead qualification is therefore a major issue in our sales practices.

4/ As soon as there is a subscription, the Customer Success team manages the onboarding, the training of new users. The CS team also manages support and account management.


Profil recherché

⚡ You will be a key driver of growth and report directly to our Chief Revenue Officer. We’re looking for an experienced and talented B2B marketer :

  • Native in French or German with a full professional proficiency in English
  • Strong experience (at least 6 years) in a similar position (CMO, VP Marketing, Head of Growth) in a fast-growing environment
  • Solid management experience of 10+ people teams
  • Data driven
  • Sales driven
  • At ease in a B2B SaaS, high velocity SMB market
  • Strong leadership and project development skills
  • Excellent communication skills
  • Competitive and driven to achieve goals, you are a “Doer”
  • Strong rigor and organization, ability to manage tightly, over time, a large quantity of information
  • Enthusiasm and team spirit

🎁 What we offer :

  • Perfect moment in terms of growth and opportunities to join our adventure
  • Competitive salary
  • Fast learning environment, entrepreneurship and team spirit
  • An incredible team of entrepreneurs
  • Cool office in Lyon (1000 m2)
  • Thursday beers and afterworks with the team 😎

Déroulement des entretiens

  • Screening call with our TAM
  • Call with Mickaël, Chief Revenue Officer
  • Case study
  • Meet the founders
  • Meet the marketing team

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