Growth Marketing Manager - UK

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AB Tasty
AB Tasty

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AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless customer experiences.

Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences.

Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.

As a Growth Marketing Manager for the UK market at AB Tasty, you will play a crucial role in driving our goals. 

You will be responsible for planning and executing the marketing strategies to drive pipeline and growth for the UK. In this role, you will manage the end-to-end planning and execution of marketing campaigns; generating leads and opportunities through a demand generation marketing strategy, collaborate with the marketing team to drive pipeline, partner with the sales team to understand their needs and market forces and maximize joint activation goals while increasing pipeline contribution.

If you're a strategic thinker passionate about demand generation, event management, and driving growth through innovative marketing strategies, apply now.

Note: Native English is a must. This role will be based in Paris with our international marketing team.

Contract & Location:

- Permanent full-time contract

- Paris Office

- Smooth remote work policy (up to 3 days a week)

What you will do:

- Develop and execute growth marketing strategies tailored for the UK market to drive pipeline and revenue

- Generate leads and opportunities through a demand-generation marketing strategy

- Collaborate with the marketing team to plan and implement go-to-market campaigns and content initiatives aimed at generating leads and opportunities

- Manage end-to-end planning and execution of diverse marketing campaigns, including paid ads, organic initiatives, content syndication, trade shows, speaking events, webinars, and customer events

- Work closely with the marketing team to drive the pipeline from different campaigns

- Analyze campaign data and metrics to assess effectiveness, identify areas for improvement, and make data-driven recommendations

- Generate leads and opportunities through growth marketing strategy

- Work with the sales team to help understand their needs and market forces

- Maximize the New / Existing / Joint activation goals and increase partner pipeline contribution

- Detail campaign project plans, including campaign goals, messaging, calls to action, content and marketing distribution channels

What we look for:

- A start-up mentality with a bias to action and the ability to flex in a rapidly changing, fast-paced environment

- Native English speakerUp to date on UK market trends, competitor activities, and industry developments to inform marketing strategies and tactics

- A strong desire to learn and grow in the field of growth marketing

- Excellent communication, organization and teamwork skills

- Passion for exploring the partner ecosystem in the SaaS industry

- Enthusiasm for contributing to AB Tasty's growth journey

If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!

What we offer:

- Huge impact. AB Tasty is only as great as our team. By directly developing the publicly accessible SaaS platform used by all our clients, you’ll have a direct impact on the company’s success

- No micromanaging. Be the owner of your effort - you’ll be one of the team and fully  trusted to take responsibility for your tasks. You’ll have every  incentive to make a real impact

- International reach. Our audience is wildly international, and our team is too. Although our HQ is located in France, our company language is English

- Continuous education. We offer many opportunities for each employee to learn and grow from a mix of professional and non professional topics

- Unique career opportunity. By joining a fast-growing company that’s making waves in the tech industry, you’ll have a wonderful chance to enhance your learning and advance in your career faster than you ever thought possible

- Lots. Of. Fun. Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes and parties

- Remote working, flexible schedule. This isn’t a “clock in, clock out” company. We care about your productivity,  not tracking every minute you’re on site. It’s up to you to always be responsible for your work, no matter where you are or what schedule you’re keeping

- Time for yourself. After a year within AB Tasty, we offer you a day off during which we simply ask you to think about your career expectations with us. It's not always easy to find time for introspection and to envision what path can lead us to a happy career so we offer a Retreat Day as an opportunity to reflect on that. We not only aim to succeed but also to make you succeed

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