Our Demand Generation team has one mission: create pipe for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the FR market to speed up 360Learning growth.
Your objective is to create sales qualified opportunities by managing our paid channels, including:
- defining and monitoring budget
- creating ads
- optimizing conversion at every step of the funnel thanks to our experiment process
- following up with our BDR team to get some qualitative insights on your actions
Within 1 month, you will:
Experience a comprehensive onboarding that includes an insight to our teams, culture, and productOwn budget and performance for all our PPC channels in FR: SEM: Google Ads, Bing AdsPaid Social: LinkedIn AdsDirectories PPC: CapterraCreate your first marketing experiments to scale lead generation while being ROI efficientWithin 3 months, you will:
Be accountable for the business opportunities in FR and their cost on paid channelsDefine and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpointPartner with FR BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leadsWithin 6 months, you will:
Collaborate with the rest of the FR marketing team (content team, events) to create more ambitious & complex campaignsFollow up on business opportunities with Sales Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industryWithin 12 months, you will
Convert the learnings from your marketing experiments on paid channels into strategic insights to build the FR marketing roadmapUnlock new paid acquisition channels to scale demand generation in FRThe Skills Set
Fluent French & EnglishStrong expertise with SEM (Google Ads) and Social (LinkedIn Ads and/or Facebook Ads)Min. 2 years with first-hand online campaign management experienceData-focus: you start with numbers. You’re driven by performanceAttention to detail: you know how to launch a campaign without a glitch and catch every typo.Analytical skills: you quickly create reports, analyse performance methodically to identify bottlenecks and create experiments to tackle themAutonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in an hypergrowth fast-changing environmentWritten communication: your written communication is structured and crystal-clearCommand of marketing automation tools (Marketo, Pardot, Hubspot) and Salesforce a plusExperience in B2B SaaS is a plusEnthusiasm about our working environment explained here: https://bit.ly/Convexity_360LWhat We Offer
Compensation: Competitive package (including a variable component and equity)Benefits: Work From Home perks, RTT, lunch vouchers, medical insurance, gym subscription, 1 month parental leave for the second parentBalance: Flexible hours, full remote work possible anywhere in FranceInternational team: Offices in London, New York and ParisCulture: A framework that will make you successful - click to envision what's it like to join 360Learning from onboarding to ramp-up, and beyond: https://360learning.com/blog/360learner-journey/Interview process:
Call with our recruiter Discovery interview with our Head of Demand Generation (FR)Homework case studyDebrief + Clarification meeting with Global Director of Demand Generation and Head of Demand Generation (FR) Culture-fit meetings with the VP of Marketing, Paid Marketing Manager (US) and one of our Co-FoundersOffer!
