JOB DESCRIPTION
In the team « Healthcare professionnels community », you will participate in the implementation of the marketing and communication strategy to acquire as many caregivers as possible in the United Kingdom!

1. UK MARKET ANALYSIS

• Analysis of the medical ecosystem in the UK (universities, institutions, habits and needs of doctors, etc.)
• Identification and analysis of key channels to penetrate the healthcare environment in the UK (NHS certification, KOLs, institutions, PR, etc.)
• Analysis of the competitors

2. OPERATIONAL IMPLEMENTATION OF THE ACQUISITION STRATEGY

• Research and management of partners and influencers (creators of medical content, innovative healthcare companies, opinion leaders, medical experts, etc.) + monthly report of the actions implemented
• Social ads and SEO: Facebook, Twitter, Linkedin, AdWords, etc …
• Monthly report of acquisition channels (cost per channel, acquisition per channel etc.)
• Steering and monitoring of ad-hoc projects (events, surveys, development of new channels, etc.) and content creation

3. COMMUNITY MANAGEMENT

• Animation of social media accounts: Facebook, Twitter, Instagram, LinkedIn

4. USER EXPERIENCE

• Management of user problems (response to emails and comments published in the store, reporting of technical problems to the tech team)
• Integration of user feedback (organization of focus groups, interviews, doctor calls, etc.)

• You are bilingual in English and have a B2 level in French,
• Good knowledge of the UK culture
• You are demanding and ambitious, you always try to do your best,
• You are able to work on different complementary projects at the same time
• You are curious and force of proposal,
• You are rigorous and organized in the management and reporting of projects,
• You have good interpersonal and editorial skills,
• You have an appetite for the health sector,
• You are interested in the digital sector and health innovations,
• You have already acquired professional experience (> 2 years) in project management.
• Master of Adobe suite is a plus

• 2 phone interviews
• 2 physical interviews