Our client, a world leading food company, is looking for a Senior Digital Project Manager to drive strategic projects within one of its fast-growing dairy brands and to support the development of the digital ecosystem of its local markets worldwide, with a strong focus on 5 leading markets (Brazil, Spain, France, Italy and Austria).
Overall, the brand’s roadmap is made up of:
one mission: become an iconic brand, recognized as a reference by targeted consumers on specific markets two levers: recruit new customers, while enhancing customer loyalty of its current customer base
one conviction: provide a superior 360 customer experience, especially on digital touchpoints one answer: create best-in-class digital content adapted to local markets specificities & needs
To do so, the brand has created an internal DAM platform, where local markets can access and download content to fuel and enrich their local brand ecosystem and touchpoints.

Thus, the Senior Digital Project Manager role aims at enhancing a best-in-class consumer experience, through the management and improvement of this customer-centric content coordination program and platform.
She/he is responsible for the coordination and usability of all contents through the platform, for their performance measurement and continuous improvement in collaboration with the markets.

MAIN RESPONSIBILITIES

WEBSITE Project Management

• With the help of the digital agency, responsible for the back end and the CMS (Contentful) for 5 markets.
• Responsible for the website’s roll out for 5 markets: FR, IT, AUS, BR, SP
• Responsible for the technical set up of the website: namely setting up Google Search Console, implementation of cookie policies and set up of Google Analytics view for countries
• Monitoring and managing of the SEO performance of the website
• Follow-up on technical issues and platform upgrades with the partner agency’s technical team
• Monitoring of Google Analytics along with local markets
• Responsible for the new features of the program in the website: prioritisation of ideas with local markets, report to the partner agency, follow-up of the project in the back log, in charge of respecting the roadmap and deadlines, supervision of training sessions

DATA & KPIs Management

• Follow up of the implementation of the data framework, based on the content coordination platform in order to assess the performance of chosen contents
• Pivot role between all internal teams and external partners
• Management & Delivery of the upgraded version of the current data framework
• Measurement, Reporting, Personalisation and Segmentation across markets
• New data tool implementation, set up and monitoring in collaboration with external agencies

TRAFFIC MANAGEMENT

• Act as the technical contact for all questions related to the data management platform: precision media, social media paid, paid media, e-commerce capabilities, technical upgrade of the platform,…
• In charge of collecting and sharing key technical deliverables along with a partner agency to improve the SEO of the website
• Help and support on paid media strategy
• Review of traffic acquisition strategy
• Support on social media topics: IG strategy, Facebook Business

Digital Content Coordination & DAM Project Management

• In charge of the DAM project along with the Client’s team
• Coordination with the markets in order to estimate, collect and assess their needs in terms of of digital content (formats, production, etc) based on the different identified touchpoints
• Assess and ensure the digital contents and formats comply the requested technical specs for the websites and platforms and are uploaded in a timely manner
• Project management: Coordinate with the external partners taking part in the production of the contents to ensure the usability and quality of the contents
• Define and develop detailed templates to help internal and external stakeholders to deliver best-in-class content

• Master’s degree in Business, Administration, or related field
• Minimum 5 years of experience on similar digital project management roles
• Excellent organizational and technical skills
• Strong attention to details and technicalities
• Good interpersonal and multi-tasking skills
• Proven success working with all levels of management
• Strong written and verbal communication skills
• Fluent in both English and French