What you will do:
Spendesk is seeking a data-driven, customer-focused Senior Demand Gen Manager to build a scalable lead generation strategy. As the team lead of the demand gen team you will lead, develop and implement paid marketing strategies to deliver high-quality leads to sales.
The person in this role should be comfortable with both the analytical and creative aspects of leading a holistic demand generation strategy. You’ll need experience in paid search, paid media, events, affiliate marketing and database marketing. Driven by data and customer insights, you’ll quickly iterate to improve our results month over month.
You’ll work hand-in-hand with our content and events teams to help promote their work. You’ll have the full support of our writers and designers to ensure that campaigns can be shipped and updated immediately.
The role requires a passion for results, a commitment to action, an attitude that anything is possible, and a relentless focus on the customer.

Key responsibilities:

• Deliver omni-channel campaigns across PPC, display, retargeting, direct mail and social
• Own, drive, and report on key metrics related to CAC, acquisition, channel performance and channel growth
• Run all operational and project management components of user acquisition
• Build the performance reporting and analytics infrastructure
• Full responsibility of the paid marketing budget

Skills we’re looking for:

• 5+ years of B2B demand generation experience
• Deep understanding of various marketing channels: SEM, PPC, paid social, retargeting, SEO and events
• Proven track record of driving revenue growth
• Superior communication and analytical skills
• Growth mindset with results-driven approach to work (testing, measuring, iterating)
• Expert with CRM tools, marketing automation (Hubspot preferred and marketing databases
• Advanced excel abilities and comfort with BI tools
• Experience working with analytics platform
• Team player and leader passionate about learning and coaching

Our team values :

• Choose positivity
• We’re all owners
• Go for it boldly and without fear of failure.
• Be kind, humble & trustworthy.
• Proactively seek out ways to grow.
• Always run the extra mile