Social Media Manager
We are looking for a creative, strategic leader and careful, detailed executer to manage our social media channels.
You will build our communities and develop social engagement to increase our visibility and enhance reputation to grow business. Reporting to the Chief Brand & Communication Officer, you will work closely with the other members of the team. In addition, you will collaborate closely with stakeholders both internally and externally: human resources, marketing, sales, delivery, partnerships, product and technology -- as well as customers and partners in France and across Europe. You will take ownership for our social media channels (LinkedIn, Twitter, Instagram, Facebook, TikTok, etc).
You will benefit from a hybrid working environment and be able to occasionally travel.
The post is based in London.
What You Will Do
Your responsibilities will include:
- Strategy: Contribute to the development of a social media strategy, from editorial approach to creative concepts, including on-platform promotions and innovative content activations, to increase visibility, enhance reputation and grow business. Maintain and deliver regular competitive analysis and best practice insights.
- Content Production: In collaboration with HR, Marketing, Sales, Delivery, Partnerships, Product and Technology teams, create, produce and distribute engaging content with high added-value, developing an editorial calendar based on business activity, industry activity and important public events, using different formats and innovative approaches. Manage related agencies and partners as needed.
- Community Management: Animate and activate social media communities across all social media platforms (Linked In, Twitter, Instagram, Facebook, You Tube, Tik Tok, etc), to improve growth and engagement, working with internal teams and external partners. Develop guidelines on interacting with community members and replying to inquiries, based on best practices.
- Recruitment: Manage and drive social media campaigns (earned, owned and paid) to build and strengthen our communities. Develop relationships with partners and influencers to boost results. Manage related agencies and partners as needed.
- Advocacy: Build understanding and ambassador activity among our own internal audiences. Advise, assist and develop social media skills across our organization. Develop guides, drive best practices and share information regularly.
- Reporting: Develop and maintain regular reporting, from dashboards to presentations, competitor analyses to prove success across KPIs for all activities.