Company Description
European leader in dating services, Meetic Group is present in 15 countries.
At Meetic Group, we want to spark meaningful connections for every single person in the world. Meetic Group combines the number 1 dating brands across all European markets such as Meetic, Match, Lexa or LoveScout24. We are part of The Match Group (an IAC Company) thus part of the broadest global portfolio of more than 40 dating brands, including OkCupid and Tinder.
Job Description
Reporting to the Head of Affiliates and Partnerships Europe, you will be in charge of the following missions:
Actively lead & grow online marketing channels (affiliates and partners) across a portfolio of brands and markets.
Propose and plan new business development strategies for growing dating brands
Optimise campaigns based on performance marketing techniques with a strong focus on ROI
Specific Responsibility
50% business development; 50% direct marketing acquisition and optimisation
Responsible to deliver the acquisition KPIs on a weekly and monthly basis with a performance marketing approach
Track campaign performance daily through various tools, including but not limited to affiliate platforms, internal BI systems, and Excel dashboards
Communicate often with affiliates and networks regarding campaign performance as well as strategize for new growth opportunities
Efficiently grow affiliates and develop business growth through affiliate networks, innovative direct partnerships, promotions or offers, etc
Development of tools / tracking with the acquisition support team
Lead existing and develop new partnerships with a ROI focus, focusing with cross functions (Meetic chat bot) and keeping in mind product developments
Work on monthly media plans, strategy to launch new brands/segments/markets
Collaborate with the Display team / designers to harmonise all affiliate creatives with performance in mind
Understand or be willing to learn about the sign-up funnel and how to optimise all the touchpoints
Qualifications
Numerical and highly analytical as well as very strong communication skills
VERY strong Excel skills (VLOOKUP, Pivot Tables, etc) – Must be comfortable handling large datasets on a daily basis to track performance
Solution-oriented and flexible – if there is a problem, you look for ways to fix it!
Culturally - enjoys working in a fast moving, vibrant environment
Passionate about our business and online marketing, naturally inquisitive
Extensive experience with affiliate networks or as an affiliate is a major plus
Ability to build/manage/leverage strong industry relationships
Excellent written and verbal communication skills, high proficiency in English and in French, German is a plus
Experience
3-4 years’ experience in high performance online mkt role, DR/acquisition focused - focusing on AFF networks / Direct management of partners
Analytical & ROI focused, with a strong commercial acumen and negotiation skills
Business development experience
Proven record in delivering successful DR/performance marketing campaigns
Additional Information
Travels on an ad hoc basis to meet the local agencies.
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